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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,221 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Aug 6, 2017

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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676 - 700 of 1,094 Reviews for What is Social?

By Aiden K M

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Nov 13, 2017

Excellent pedagogy.

By Luh E J

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Sep 4, 2017

I love this Course,

By Bridgette C

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Mar 19, 2016

Enjoyed the course!

By Vishnu R

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Jan 15, 2016

Very well developed

By Ingrida M

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Oct 13, 2015

Very strong course.

By JENIFER T A C

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Aug 26, 2024

Correcto excelente

By Sarah R

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Oct 27, 2020

I learned so much!

By Soufiane K

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Mar 24, 2020

C'était impeccable

By MohamedRamadanMohamedAbdelrahman

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Feb 4, 2018

it is great course

By Michelle F

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Mar 14, 2016

Very interesting!!

By Cath

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Jan 14, 2025

Holds up in 2025!

By Khadar W

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Aug 14, 2023

I recommended it.

By Konosoang M

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Aug 15, 2021

very interesting.

By Wajid J

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Jun 28, 2021

Very informative

By Uzodufa S

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Aug 8, 2020

Was a nice course

By KEWARIN S

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Apr 22, 2020

Well explained 🙏

By Umer F M

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May 19, 2019

Excellent Course.

By Jay T

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Oct 9, 2017

Very good course!

By Volodymyr P

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Apr 29, 2016

Good introduction

By Michelle N

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Apr 10, 2016

Very interesting.

By Nadine o

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Feb 29, 2016

Excellent course!

By Cosmas C E

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Oct 19, 2024

Wonderful course

By Umar D

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Mar 25, 2021

Excellent course

By Hareem Z

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Dec 21, 2020

Amazing course!!

By Snehanshu S

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Nov 10, 2020

Very informative