Back to Positioning: What you need for a successful Marketing Strategy
Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School
974 ratings
About the Course
Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills.
The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.
Top reviews
MM
Dec 29, 2021
If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.
SA
May 15, 2022
Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy
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