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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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By juan c l

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Nov 7, 2024

excelente

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Nov 3, 2024

very good

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Nov 1, 2024

educative

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Oct 22, 2024

excellent

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Oct 21, 2024

Brilliant

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Oct 20, 2024

VERY GOOD

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Oct 19, 2024

Excellent

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Oct 17, 2024

excelente

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Oct 8, 2024

excellent

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Oct 4, 2024

Excellent

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Sep 30, 2024

increible

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Sep 23, 2024

Muito bom

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Sep 22, 2024

very good

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Sep 21, 2024

excellent

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Sep 17, 2024

excelente

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Sep 14, 2024

muy bueno

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Sep 11, 2024

Nice time

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Sep 8, 2024

Very good

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Sep 3, 2024

Very Good

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Sep 1, 2024

Excellent

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Aug 17, 2024

GREAT ONE

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Aug 13, 2024

excellent

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Aug 11, 2024

Excellent

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Aug 6, 2024

Excellent

By MUHAMMAD N F

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Jul 29, 2024

very good