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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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3001 - 3025 of 6,921 Reviews for Foundations of Digital Marketing and E-commerce

By Abubakr M B M A

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Mar 29, 2025

جيده جدا مفصله وفيها الكثير من الامثله الممتاذه

By Franz P

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Sep 25, 2024

I've learned all of the modules that i takes <3

By Leidy N Z S

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Aug 22, 2024

excelente curso aplicable a mi vida profesional

By Sheryl O

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Aug 21, 2024

I learned a lot. Very well explained. Loved it!

By Rami A

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Apr 22, 2024

Great course and Instructors, Thank you so much

By Emilija R S

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Mar 12, 2024

Really good! thank you for sharing knowledge!!!

By Rishi

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Feb 15, 2024

EXCELLENT KNOWLEDGE AND GREAT LEARNING MALHOTRA

By Riya C

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Feb 3, 2024

This course is very helpful for career building

By Ghulam D

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Nov 12, 2023

It is excellently designed course for beginners

By Otobong S

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Nov 3, 2023

Quite an interesting course. Worth every penny.

By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By AMARKARTHIK G

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Sep 10, 2023

EASY TO COPE UP WITH THE TUTOR AND THE CONCEPTS

By Saleh J

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Sep 2, 2023

This was an amazing course and I learned a lot!

By Ayesha T K

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Aug 2, 2023

It was so easy. It was amazing and exceptional.

By Kunal G

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Jul 25, 2023

Very informative & quite a learning experience.

By Martins E

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Jul 14, 2023

Super easy to understand and a bit entertaining

By Samuel F

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Jul 5, 2023

Great course, very well thought out and taught.

By Matthew M

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Jun 13, 2023

Great videos! Love how everything is explained.

By Jack P

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Jun 7, 2023

A good introduction to the certificate program!

By Vinh P

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Mar 6, 2023

Very engaging and informative, suitable for all

By MUHAMMAD Y

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Feb 22, 2023

absolutely wonder ful amazing intresting course

By Venessa M M

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Feb 13, 2023

It is a well structured and informative course.

By Sowmiya R

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Feb 12, 2023

loved the course it's amazing easy way to learn

By Pio F

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Jan 6, 2023

Laid the proper foundation in an efficient way!