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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1051 - 1075 of 6,923 Reviews for Foundations of Digital Marketing and E-commerce

By Lauren D

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Feb 11, 2023

Great course to get some knowledge on how to break into digital marketing or to brush up on some e-commerce skills to promote your business.

By Atif M

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Dec 4, 2022

A very organized course and especially true professionals were what made it enjoyable. The tips for a great career strategy were terrific!!!

By TRI W A

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Oct 20, 2022

I really enjoy studying in this course because it provides a lot of practice in real cases and appreciates every learning journey. Thank You

By JESSICA L R C

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May 23, 2025

Me gusto el curso, sin embargo me parece que algunas transcripciones se encuentran mal redactactas en unas partes, pero son entendibles. :)

By Reba D S

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Feb 3, 2024

This course is amazing! It helps you learn how to navigate various marketing situations and prepares you for a career in digital marketing.

By Suryansh M

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Dec 5, 2023

It was an insightful course if anyone wants to enter the world of digital marketing. Very easy to understand .Must watch for all beginners.

By Zaeem S

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Aug 20, 2023

great way to start a course with basics of digital marketing with a great instructor who taught me in a excellent way, excited for 2 course

By Matheus B

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Aug 18, 2023

Excelente! Muito obrigado a todos os envolvidos não penas pelos conhecimentos teóricos, mas também por todos os incentivos durante o curso!

By Vatsal D

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Jun 30, 2023

Its been an amazing experience to have the knowledge regarding the field i wanted to be in from the Google executives. Its gem of a course.

By Janette G

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Jun 3, 2023

Excellent course which offered me exactly what I need to build a solid Foundations of Digital Marketing and E-commerce. Thank you, Google.

By Karim C

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Jun 2, 2023

The course is very straight forward and informative, the way the information represented is great with flexibility to download and revisit.

By Abdelrahman O

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Dec 29, 2022

perfect course for beginners. I tried a lot of courses in this field they were all difficult. don't think too much just click on the button

By Sa M

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Jul 29, 2022

It's very interessting course anyones would like to be digital marketer should take this course before start any online business.Thank you!

By Wendy A

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Sep 16, 2025

It is just the first course and it thought me many useful terms and concepts to consider when working in different Digital Marketing roles

By Carol V

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Aug 26, 2024

The course is well made! It gave me a lot of insights about all the themes we will see later in the courses. I really love it, thank you!

By chamall

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Jun 18, 2024

This course opens my eyes to the world of digital marketing and e-commerce, also opening doors to enter into the field of email marketing.

By Mr. R R H

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Apr 8, 2024

I love taking this course. The material found in this course is very authentic and more interactive which is way I was able to complet it.

By Ric E

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Oct 10, 2023

This was a very good course, with a lot of useful information. Thanks for making it easy enough to grasp, in order to learn something new.

By Vincent O

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May 12, 2023

This is a great foundational course for Digital Marketing. I recommend it for anyone just venturing into Digital Marketing and E-Commerce.

By Hassan F

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Jan 7, 2023

The most helpful and engaging course I joined ever. It was very helpful though I always found it hard to learn from anyone else but myself

By Saad B Z

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Sep 15, 2022

It was an amazing learning experince. I learned a lot through this course and set strong foundations of digital marketing and e-commerce.

By Kimberly M

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Aug 10, 2022

This is so exciting! So far, I'm getting a better understanding of funnels, customer leads, etc. I look forward to gaining more insight!!!

By Jennifer F

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May 8, 2025

A great foundation for a new career, I learned so many new things and the course is interesting and gets you excited for this new career!

By Wedow A

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Aug 22, 2023

these helped me to understand deep-down to digital marketing and e-commence.

I am really appreciate the platform and all the instructors.

By Shobana S

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Jul 30, 2023

THANK YOU FOR PROVIDING ME SUCH A USEFUL AND RECOGNIZABLE LEARNING PLATFORM TO ENHANCE MY SKILLS AND CREATING A NEW PATHWAY TO MY CAREER.