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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,172 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

SS

Sep 26, 2020

Excellent course! I learned so much about fashion and luxury. All the videos and notes are extremely interesting and useful. Anyone who is interested in this subject should go for it.

KP

Apr 21, 2021

I am very much great full to Coursera that it gave me chance to learn so much with no investment. there so many thing that I learnt. Than you for every small knowledge and ideas that you shared.

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801 - 825 of 1,468 Reviews for Management of Fashion and Luxury Companies

By SHANKAR P

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Aug 29, 2020

This course helps me to bulit my own brand

By Valentina P

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Apr 24, 2020

Me enseñó muchísimo acerca de moda y lujo.

By Irina M

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Feb 9, 2020

Very interesting and fascinating course!!!

By Elena P L

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Sep 16, 2017

fantastic information, contents, syllabus.

By Ted T

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Apr 29, 2017

The best fashion management course ever!!!

By Joel C

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Feb 15, 2017

Interesting class and surprisingly useful!

By ilteriş k ç

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Oct 10, 2020

I really enjoyed while i take this course

By sarth s

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Apr 10, 2016

this seems like a horizon changing topic.

By AFREEN A

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Sep 26, 2020

Very intriguing,informative and helpful!

By marcela v

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Jul 31, 2020

ME ENCANTÓ EL CURSO SE APRENDE DEMASIADO

By priyanka n

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May 26, 2020

Very informative and challenging course.

By Edima U

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Jun 26, 2017

Great introduction to fashion and retail

By Tina P

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Sep 2, 2015

Great teachers, good body gesticulation.

By Magnus M

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Sep 28, 2023

Really good course. Highly recommended.

By 19UCEA147

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Nov 5, 2020

It was a nice experience, very new one.

By Ishani K

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Aug 6, 2020

Very nice course. Enjoyed it thoroughly

By Zaneta K

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May 8, 2020

Very interesting and also challenging !

By Gerald J S J

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Jan 27, 2020

It was broad enough to cover the topic.

By JuanLuis S

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Jan 19, 2024

Excellent Course, very well explained.

By 陳志恆

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Apr 27, 2022

it's difficult course but very useful!

By Guzal M

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Apr 7, 2022

A very good course. Very informative.

By Tanvi V

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May 30, 2021

One of the best courses in this field.

By Nasreen a a k

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Oct 8, 2020

Course is quit fun nd easier to learn.

By Giovanni h

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Sep 3, 2020

very detail and helpful with subtitles

By Andrea M

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Jul 22, 2020

Really well made and rich of materials