Analyze, Design & Evaluate is a comprehensive case study-driven program designed to help learners understand, apply, and evaluate core principles of modern marketing. Through real-world corporate scenarios, you will explore how to define vision and mission, set measurable objectives, and design strategic initiatives that align with customer needs.
Master Marketing Strategy: Analyze, Design & Evaluate
Master Marketing Strategy: Analyze, Design & Evaluate
This course is part of Marketing Fundamentals and Strategy Case Studies Specialization
Instructor: EDUCBA
Access provided by Interbank
Gain insight into a topic and learn the fundamentals.
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Define vision, mission, and objectives to align strategies with customer needs.
Apply SWOT, PESTLE, and Geo Assessment to evaluate business environments.
Design and assess brand campaigns, budgets, and marketing performance metrics.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
19 assignments
Taught in English
Recently updated!
September 2025
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Build your subject-matter expertise
This course is part of the Marketing Fundamentals and Strategy Case Studies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module introduces the foundations of marketing strategy, including corporate vision, mission, and structured frameworks. Learners gain insights into functional and technology solutions that align organizational goals with customer value.
What's included
9 videos4 assignments1 plugin
This module focuses on setting clear marketing objectives and building insights through structured observations, marketing initiatives, and the Brand Matrix to strengthen brand positioning.
What's included
6 videos3 assignments
This module explores brand equity, identity, awareness, and customer experience to build trust, differentiation, and long-term brand value in competitive markets.
What's included
4 videos4 assignments
This module develops skills in creating marketing plans, conducting audits, and applying strategic tools such as SWOT, PESTLE, and Geo Assessment to evaluate market environments effectively.
What's included
8 videos4 assignments
This module emphasizes execution through digital and tangible campaigns, efficient budget allocation, performance evaluation, and impact analysis to ensure marketing success.
What's included
6 videos4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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