Marketing Management Essentials:The Marketing Plan Structure

Marketing Management Essentials:The Marketing Plan Structure

Instructor: Dushinka Karani

Access provided by Ministry of Public Administration of Slovenia

1,653 already enrolled

1 module

Gain insight into a topic and learn the fundamentals.

4.5

(10 reviews)

Beginner level

No prior experience required

1 hour to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

4.5

(10 reviews)

Beginner level

No prior experience required

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives

Skills you'll gain

Details to know

Shareable certificate

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Assessments

1 assignment

Taught in English

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There is 1 module in this course

In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.

In this course, we will dive into the key components of effective marketing management, detailing the steps involved in crafting a strategic marketing plan. We will cover the entire marketing management cycle, from planning, through execution and monitoring, ensuring we meet our objectives and outcomes.