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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,490 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

SJ

Aug 15, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

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501 - 525 of 888 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Sherry P

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Jun 19, 2020

Very insightful, engaging information.

By Α L

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May 1, 2020

excellent and very interesting course!

By Denia P

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Jul 29, 2017

Very enjoyable and easy to understand!

By Wojtek W

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Mar 25, 2017

Very interesting course for marketers.

By Muhammad t M

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Nov 26, 2016

One of the best courses on coursera...

By Marwa S

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Jun 9, 2024

Très utile pour apprendre les bases !

By Myrto T

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Oct 30, 2020

Great course! I highly recommend it!

By Oyunerdene

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Sep 5, 2018

Thank you. It was interesting course

By Kamsinyochukwu c

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Dec 25, 2024

Very detailed, I'll recommend this.

By DOREN C

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Mar 25, 2022

Very good intro for Neuromarketing!

By Kavya S

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Nov 12, 2020

I really enjoyed the online course

By Iktimal M

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May 14, 2023

Very practical and easy to follow.

By kayode o

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Sep 23, 2022

Very impactful and easy to follow.

By Sarah a A

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May 31, 2021

excellent course...very enjoyable!

By Mark S

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Dec 11, 2016

Thanks for sharing your knowledge!

By Hugo F

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Oct 18, 2016

Great Course! Thank you very much!

By Aisha D B

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Jul 10, 2023

Comprehensive and easy to follow.

By Mihaela A

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Nov 15, 2022

amazing material. so revealing :)

By Zeynep M

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Jan 27, 2022

incredibly fascinating eye-opener

By Geral G

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Aug 19, 2021

no era lo que esperaba pero bueno

By Chinmayi M B

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Aug 24, 2020

Very interesting and informative!

By Emma K

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Jul 8, 2025

Very interesting and exhaustive.

By MICHELLE M P D

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Nov 17, 2024

excelente curso, recomendadisimo

By Diana C

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Mar 30, 2025

Fue un curso super interesante.

By Nittaya W

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Jul 6, 2020

Excellent course for beginners.