Name: Quantitative Research
Brand: University of California, Davis
Availability: OnlineOnly
Rating: 4.4 (68 reviews)

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Learner Reviews & Feedback for Quantitative Research by University of California, Davis

4.4

stars

342 ratings

About the Course

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program....

Top reviews

Mar 3, 2022

I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.

Nov 9, 2022

It helped me get through market research now i feel comfortable doing some analysis and market research questionnaire building etcI will recommend this course to my peers

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51 - 68 of 68 Reviews for Quantitative Research

By Paula F V L

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May 15, 2025

10/10

By Mai A L

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May 20, 2025

good

By Sarabpreet A

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Apr 4, 2025

GOOD

By Bilal A

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Jan 19, 2022

good

By Akash K

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Mar 13, 2021

good

By Ketan V M

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Nov 3, 2020

good

By Jubin S S

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Jul 15, 2020

Good

By Joseph R

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May 2, 2021

Week 4 project could be reworded better for clarity. Optional additional video for doing data analysis functions in excel would be useful for less experienced students.

One of the two readings in the week 4 has a broken link.

By Ridge D

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Jul 17, 2019

Qualitative portion is very helpful. The quantitative part is hit or miss, a lot of it is very hypothetical and not useful when actually implementing the approach in Excel.

By Yoshi F T

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Mar 7, 2019

It has been possible to learn a basic framework of statistical analysis.

By Karthik R B 2

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Nov 20, 2022

its very good and receiving

By BILLIGUNTA V P K 1

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Aug 14, 2021

good

By Gedela V 2

•

Nov 19, 2022

good courses

By Anthony R

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Jul 28, 2022

The accent is rough. He knows his stuff about QUANT, but clarity goes a long way when it comes to stats. I would also recommend showing more about the actual process behind the concepts thru excel. It's one thing to explain it; it's another to show the steps to apply it. Also, many supplementary materials and links were broken and outdated.

By Aman J

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Jul 3, 2020

the second instructor's English pronunciation is not very good. He mixes some words sound like something else or it's unclear what he said so repeatedly need to follow the subtitles for his speech to get the things.

By AJ

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Jun 27, 2021

Its fairly easy till the end when they want a complete statistical analysis done in excel. They should say in the description you need a solid statistical understanding to complete this course.