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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,217 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

JN

Aug 9, 2020

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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701 - 725 of 1,093 Reviews for What is Social?

By Shady F S

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Sep 30, 2020

great experience

By Vicky K

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Oct 1, 2019

Learned so much.

By Saif U K

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Sep 7, 2019

wonderful course

By Hassan M

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Aug 13, 2019

very good course

By Cinthya M

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Jul 8, 2019

A great start...

By Akshay T

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Jul 8, 2019

excellent course

By Jenos K

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Feb 1, 2018

worth five stars

By Joemel G

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May 28, 2017

awesome course !

By keerthi.Datla

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Apr 27, 2017

Wonderful course

By Andy J

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Feb 12, 2017

Excellent Course

By Hatim M S

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Nov 27, 2016

Excellent Course

By Alexander J S

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Oct 6, 2015

Excellent course

By Deleted A

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Oct 9, 2021

Good thinking! 

By Saud D J A J

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Mar 11, 2021

it is so Useful

By Pallavi P

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Jul 4, 2020

i just loved it

By BELHOUT S

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Jun 15, 2020

thinks for you

By Ayla B

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May 28, 2018

Amazing course.

By Luis S

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Aug 27, 2017

Great course!!!

By David A P

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Jun 1, 2017

Very insightful

By Timothy R

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Mar 16, 2016

So far topnotch

By Aboud K

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Dec 18, 2015

Very insightful

By Muhammad A A

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Jun 4, 2023

amazing course

By Andrea P

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Nov 17, 2020

VERY WELL DONE

By Farida B

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Sep 5, 2020

very useful!!!

By PHILIP A N M

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May 15, 2019

I recommend it