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Learner Reviews & Feedback for Marketing Analytics with Meta by Meta
239 ratings
About the Course
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
By the end of this course you will be able to:
• Create an ad in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test to compare ad campaigns and see which performs best
• Conduct a Brand Lift test to measure how your ads impact brand awareness or recall
• Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions
• Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes
• Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results
This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
Top reviews
MH
Feb 5, 2022
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
AR
Jan 23, 2022
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
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