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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,904 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

OQ

Dec 4, 2022

Very informative and clear! This was somewhat of a refresher for me but I picked up so many important processes that will help to guide me in future campaigns.

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176 - 200 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Cheri D

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Sep 7, 2022

Each course has been outstanding, and excellently presented.

By OritseMeyiwa B

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Mar 23, 2021

Great course and I am glad to have the opportunity to learn.

By INIOBONG G S

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Mar 13, 2023

Just excellent! I loved the practical nature of the course.

By Deleted A

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Nov 3, 2022

great course! I’m very confident that I’ll

pass this course

By Hajer B

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Dec 13, 2022

definitely one the hardest courses ever but its worth it !

By Muhammad R

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Sep 15, 2022

Excellent course. I have learned so much from this course

By Dionysis M

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Oct 20, 2021

Very intense, very well presented and informative course!!

By Nykiera M

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Feb 14, 2022

Very informational and interactive with examples/quizzes.

By Juan S D

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Nov 8, 2024

This one is exceptionally good, Anke is a great teacher.

By Okpara M I

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Aug 6, 2024

This has added to my knowledge of social media marketing

By mahnoor d

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Nov 9, 2022

everthing was great, each point was explained in detail.

By Jessica B

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Aug 5, 2022

Thank you! I have learned a great deal of information.

By David M

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Mar 23, 2025

Big Thank's. Great Experience, since Republic Of Congo.

By Gagan G

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Aug 20, 2024

Good course for practical and theoretical understanding

By Jan K

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Mar 23, 2021

genial, practical, stright to the point. very relevant.

By Oderinde J A

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Aug 12, 2022

Well planned and masterfully delivered. Very relevant.

By Tomas G A

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Apr 15, 2021

Excelente curso, super completo y altamente didactico.

By Safe U

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Feb 14, 2024

It was an outstanding course with a great instructor.

By Gabriela P C

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Jun 25, 2024

Excelente curso, al punto, detallado y muy dinamico.

By Tatiana C

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Aug 19, 2022

This course was interesting and easyer then others.

By Ayub W

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Nov 21, 2021

Well Made & Practical course in real life situations

By Alissa H K T

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Jun 21, 2021

Muy buen curso, buena dinámica de las clases/videos.

By Laurentiu V P

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Jan 5, 2022

Very complex course with a lot of helpfull content.

By Pasa C

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Mar 22, 2021

Very well organized and presented. Thank you, Anke!

By Camilo A E R

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Feb 18, 2021

Anke is back now I'm prepared to the last challenge