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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,904 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

OQ

Dec 4, 2022

Very informative and clear! This was somewhat of a refresher for me but I picked up so many important processes that will help to guide me in future campaigns.

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201 - 225 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By GAURI S

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Jul 29, 2023

The course was very helpful and easy to understand

By Akshay K

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Nov 5, 2022

Truly amazing course, gained lot of new knowledge.

By jami

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Jul 19, 2022

Amazing course ! great learining advance content.

By Cristie H P

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Feb 19, 2021

Very helpful and super worth it!

Thank you so much!

By Ayman A

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Feb 19, 2023

It was the toughest among them, but it helped me.

By Carmen R M C

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Oct 6, 2021

I LOVE IT. I M REALLY SATISFACED WITH THE LESSON.

By N'zi k e e

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May 27, 2021

c'est fou comme j'ai beaucoup appris avec ce cour

By Maria K

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Oct 13, 2024

It was really helpful course. Thank you so much.

By Carlos L

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May 20, 2022

Very interesting and practical! I really like it

By Ali I

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Jul 29, 2022

Deep learning course, explanation is very easy.

By Luis F G L

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Feb 4, 2021

Excelente curso.

Gracias por permitirme tomarlo.

By Kehinde O

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Jun 19, 2024

Truly educating 🥰, thank you cousera and meta

By Leonardo R

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Oct 28, 2022

Very nice course to know better how it works.

By Hay Y

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Oct 3, 2022

This course would be beneficial for everyone.

By Ronnel T

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Jun 24, 2022

Great help for the beginner advertiser like me

By Helga M

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Apr 14, 2023

Highly useful with the clear insights shared.

By Chirag K R

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Dec 25, 2022

Need help with name change on the certificate

By Uzochukwu C C

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Oct 18, 2022

Lessons are very clear, and well articulated

By Mehmet Ş

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Oct 19, 2022

it is the best course I have ever visitied.

By Ritin C

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Apr 25, 2021

for me the best course in the specialization

By Cheryl S

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Mar 18, 2022

Great course, lots of helpful information.

By Betsy R

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Dec 25, 2023

Muy practico y con contenido alto de valor

By Robert V

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Apr 28, 2023

Awesome! very helpful and well explained!

By Muthanna A H

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Sep 24, 2022

Very Very Very good and effective course