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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,904 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

OQ

Dec 4, 2022

Very informative and clear! This was somewhat of a refresher for me but I picked up so many important processes that will help to guide me in future campaigns.

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126 - 150 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Borbála H

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Apr 25, 2022

Clear and informative videos. The quizzes really put my attention and knowledge to the test.

By Mukesh K S

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Aug 9, 2023

Lot of deep knowledge learn for Measure and Optimisation of Social media Marketing Campaign

By Faraz W

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Apr 3, 2023

This course help to understand how to maximize results of you campaigns.

Highly Recommended!

By Mark S

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Oct 28, 2021

Helps round out the other skills learnt in the other courses really well. Enjoyed it a lot.

By Robin C S C

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May 28, 2021

Buen curso, me ayudo a saber mucho mas sobre como hacer un buen marketing en redes sociales

By Ana M L F

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Oct 3, 2021

Excelente contenido, aprendí demasiado. Muy contenta con la calidad de cursos de Coursera

By Imran A

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Apr 11, 2023

Another great learning experience. Beautifully designed course. I enjoyed it thoroughly.

By MBANG-BA-MENGUE N G T

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Oct 12, 2022

very important and interesting to know how to present our data to different audiences

By Veeraphandian J

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Apr 20, 2022

i think this is the a must course people who dive into facebook marketing should take.

By Ademilusi O

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Oct 2, 2023

Such a great course for any social media marketing professional, i had a lot to learn

By Junia M

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Nov 28, 2022

Fue muy informativo, mucho conocimiento nuevo, fue bastente difiicl pero necesario.

By Rodolfo A

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Feb 19, 2022

Amazing teatchers, classes and content. Totally loved All of the certificate courses

By Vutomi H M

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Sep 22, 2022

it was a very challenging course and interesting. It was a very good experience one

By Ebrahim G E

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Jun 26, 2022

It was really helpful and cover many topics other than marketing like soft skills.

By Muhammad A A

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Oct 23, 2021

I have enjoyed the journey and it was a really helpful course for my future career

By Giovanna C

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Apr 9, 2023

fantastic teacher, ecellent course, professional and complete lessons. THANK YOU!

By Abayomi J

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Sep 8, 2022

I recommend this course for anyone who want start a career in digital marketing.

By Carla V

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Nov 26, 2023

Great course I learned a lot on how to apply tactics I was not totally aware of.

By DIEGO E V D L P

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Aug 28, 2021

A little bit tricky the first unit with some math problems, but totally worth it

By Jupiter K

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Jan 24, 2021

Great insights on how to measure and optimize a social media marketing campaign

By Henry S

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Apr 25, 2021

This is awesome and a new skill and for me and it will be more valuable for me

By Debbie D

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Feb 13, 2021

Very interactive course,I have surelt learnt alot about Social Media Marketing

By Asjad K

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May 24, 2021

This is the best course of this series with so many new and insightful points

By Courtney E

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Jan 20, 2021

Loved this course! Really helped to outline how to measure campaign success/

By Adeline L

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May 18, 2023

A very comprehensive course with useful insights! Thank you Anke Audenaert!