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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,877 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

CP

Sep 25, 2025

This course was very informative and I learned a lot of new digital marketing skills. The explanations of how to run a paid media campaign and remarketing ideas was very helpful.

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276 - 300 of 781 Reviews for From Likes to Leads: Interact with Customers Online

By zain a h

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Jul 13, 2023

learned what was the most crucial and vital for SMM

By Sharon H K

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Nov 11, 2022

Easy to follow through from the way the tutor speaks

By Kyrylo H

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Apr 14, 2024

Awesome course. I learned so much about SMM. Thanks

By Julieta G

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Jan 12, 2023

Thanks for the course. I’ve learned a lot during it

By Divyesh S

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Nov 26, 2022

Excellent tutors and content with nice presentation

By Muhammad W

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Oct 16, 2022

The course was full of valuable industry knowledge

By prashant b

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Aug 2, 2022

Every one must Join ,No matter what is your indutry

By Iero B

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May 5, 2025

O curso e bom porque apreende muito com o Coursera

By Kouassi J K

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Feb 17, 2025

Très heureux. un peu long , mais très intéressant.

By John N

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Feb 28, 2024

In depth on social media marketing. Well worth it.

By Rose L

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Sep 18, 2022

great course. Loved it. Lots of learning and fun

By Ahmed B

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May 24, 2022

A little bit tough. But it is a very good course.

By Dawn M

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Jan 23, 2025

It was interesting, informative and challenging.

By Jean B N

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May 9, 2024

good course which increase skills for e-commerce

By Sohyb S

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Oct 8, 2023

magnificent and really a lot of effort thank you

By Silja O

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Jul 20, 2023

Very clear and interesting with lots of examples

By Jessica C

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Mar 29, 2023

Concise and the activities wee extremely helpful

By Zane H

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Oct 7, 2022

Very clear and comprehensive. Very informatibe.

By Mohini G

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Jun 28, 2022

I have learnt so much in detail about the topics

By ISADORA C R

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Jun 23, 2025

Um curso ótimo e completo, recomendo para todos

By Bilal A

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Oct 30, 2023

Very engaging instructor and an amazing course.

By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By Faraz W

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May 16, 2023

Recommended for Social Media Advertising Basic!

By clif t

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Jun 18, 2022

Another great course! Thank you and thank you!

By Edoualdo F

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May 28, 2025

Je trè contant d'avoir apprendre dans Coursera