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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,877 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

CP

Sep 25, 2025

This course was very informative and I learned a lot of new digital marketing skills. The explanations of how to run a paid media campaign and remarketing ideas was very helpful.

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326 - 350 of 781 Reviews for From Likes to Leads: Interact with Customers Online

By king6in

•

Dec 1, 2022

좋다 좋아! 끝까지 간다. 난 포기안해. 난 끝까지하는 놈이야

-김삿깟0

By María D M M G

•

Oct 8, 2022

Excellent course.

I'm learning a lot.

By Alan R

•

May 16, 2022

very good learnings. highly recommended

By Matematika H

•

Jul 24, 2024

Materine apik jelas lan gampang ngerti

By Rio N M

•

Mar 15, 2024

so helpful, really important materials

By BORAY Ç

•

Jun 27, 2023

I learned useful thinks in this course

By Anastasiia T

•

Jun 10, 2023

Дякую. Було дуже пізнавально і цікаво.

By Muhammad U T

•

Oct 14, 2022

Really amazing and impressive content.

By Robert S

•

Oct 5, 2022

Well laid out and easy to understand.

By sa30 k

•

Jul 15, 2022

very intresting and easy to understand

By MALIKA A

•

Aug 10, 2025

its was so informative and interestin

By Horia K

•

Aug 9, 2025

very help to know for further deliver

By Vincent B

•

Jul 20, 2023

Best practice for reaching Cumstomers

By Subhendu g

•

May 4, 2023

i have learned every things thank you

By Yarin G

•

Dec 17, 2022

great course to build on the last one

By Mary j

•

Oct 19, 2022

Very thorough and easy to understand

By Abdullahi H

•

May 16, 2024

I loved the course and the teachers.

By Julian U

•

Mar 3, 2024

Excellent include more case studies.

By Ketan B

•

Jun 8, 2023

its from google no need to review it

By Chulumanco

•

Jan 27, 2023

infotmative, interesting and helpful

By Ranju D

•

Jan 5, 2023

Precise and very much understandable

By gun h

•

Nov 10, 2022

Great course about paid social media

By UMAR Z

•

Sep 25, 2022

A Great Course For Career Growth!!!

By Muhammad W

•

Dec 9, 2024

Very Helpful Today Digital World

By Laureano R

•

Oct 15, 2024

es perfecto y se muy bien explicado