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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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4201 - 4225 of 6,923 Reviews for Foundations of Digital Marketing and E-commerce

By Soumya P

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Mar 22, 2024

good and interesting

By Sisanda Q

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Feb 22, 2024

Great very inspired!

By Areeba D

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Feb 10, 2024

amazing just amazing

By Carlos G

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Feb 9, 2024

Great Starting Point

By Osi H

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Dec 28, 2023

I am glad to be here

By Sagarka Y

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Dec 1, 2023

Very good experience

By mostafa a

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Nov 12, 2023

very helpful course

By Faizan H

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Oct 28, 2023

very much beneficial

By Patrick P T

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Oct 6, 2023

very good experience

By Sarah S

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Sep 27, 2023

Best experience ever

By Rafia N m

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Sep 6, 2023

I have learned a lot

By Henry M

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Sep 5, 2023

fun so far so good!!

By Komal S

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Aug 22, 2023

wonderful experience

By Andja V

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Jul 28, 2023

Very nice professor

.

By Amber A

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Jun 26, 2023

It is a best course.

By Adnan N

•

Jun 20, 2023

Perfectly explained!

By Hazel R

•

May 5, 2023

amazing and worth it

By Jan C V

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Apr 6, 2023

Helpful and awesome!

By Hoda A

•

Mar 15, 2023

Amazing introduction

By Pedro D

•

Feb 6, 2023

Excelenge contenido!

By Osama S

•

Jan 16, 2023

Very well instructed

By Faree N

•

Jan 14, 2023

Great learning ever!

By Ahmed a

•

Jan 9, 2023

Thankks a lot to all

By Zsofia P

•

Nov 10, 2022

really useful course