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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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6876 - 6900 of 6,917 Reviews for Foundations of Digital Marketing and E-commerce

By Cát T Đ N (

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Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By norma g -

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Dec 24, 2024

the class wont load customer service help not responding!!!

By KUSHAAL J

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Sep 29, 2025

expensive and not worth enough with very less learnings

By Sara D

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Mar 24, 2025

consumerism the class, what a terrible thing to promote

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By ROYA H

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Jul 31, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

By cindy v

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Jun 13, 2023

Did not show me the rest of the courses this fraud

By Luis A G E

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Jul 10, 2025

deberian proporcionar todos los temas en un pdf

By Anibal C

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Aug 22, 2025

Ya no me gusta el curso me queda dar de baja

By AYLIN T V A

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Aug 13, 2025

Me pide una computadora y no cuento con eso

By Matthew B

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Jun 11, 2024

Outdated content - would not recommend.

By Bharti

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May 10, 2025

Not receiving my Coursera certificate

By ELIAS M C D

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Sep 20, 2025

no me dio mi certificado jode mucho

By Ayushi S ( 2

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Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE

By RAFAELA A D A

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Apr 16, 2025

Deveria ser em língua portuguesa.

By harsh b

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Nov 17, 2024

Way too much unnecessary content.

By Márcio S d S F

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Jul 23, 2025

Conteúdo de difícil assimilação.

By NITHIYA S P M P

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Jun 27, 2025

I not received the certificate

By OLUWAKEMI O

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Mar 18, 2025

It was a great course to learn

By Nagaraj B

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Oct 21, 2024

nothing more in depth concepts

By ROSSE M M C

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Jul 31, 2025

Ya es muy largo y me cansa ;(

By Vanshika h

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Jun 20, 2025

i didn't got my certificate