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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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3026 - 3050 of 6,916 Reviews for Foundations of Digital Marketing and E-commerce

By Anothai I

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Jan 2, 2023

Great fundamental course with great explanation

By Angel C

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Dec 30, 2022

Excelente curso! Realmente aprendí cosas nuevas

By chaimae d

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Nov 16, 2022

Thank you so much for this, it was very helpful

By Ana C M

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Oct 10, 2022

Very complete, intense and explains very well.

By César C

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Sep 26, 2022

Excelente curso. Didáctico y fcil de completar

By Ghazwa M

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Sep 15, 2022

Empfehle ich jeden an diesem Kurs teilzunehmen

By jaemi d

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Aug 26, 2022

Learned a lot about basics of digital marketing

By Laura V R

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Aug 18, 2022

Amazing information that can be use right away.

By Shalom G

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Jul 20, 2022

Its the best course ever with tangible examples

By Vallendio B

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Jul 8, 2022

easy basic course material to dive into the job

By Emilio O

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Aug 28, 2025

Curso con muy buena estructura de aprendizaje.

By Jose F

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Aug 27, 2025

Como curso introductorio me parece perfecto...

By Jyotismita

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Jun 3, 2025

explore the new skill which helps in my career

By Miq D

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May 5, 2025

menarik sekali dan banyak ilmu yang bermanfaat

By Carolina B

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Apr 12, 2025

Me encantó la información y como la transmiten

By david m

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Sep 16, 2024

Cosas muy útiles, perfectas para la iniciación

By Charlie A J

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Sep 2, 2024

It was a blast! I got to learn valuable skills

By Jaime J C S

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Aug 11, 2024

Excelente curso, completo y bien estructurado.

By Joyful J

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Mar 15, 2024

I learned so much and I will continue my path!

By AHSAN M

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Mar 3, 2024

this is amazing easily understand every lesson

By Phuong T N

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Feb 27, 2024

easy to understand, engaging, and clear! great

By Muhammad A

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Feb 12, 2024

Learned a lot. I found it beyond expectations.

By Maria-Magdalena P

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Feb 8, 2024

Insightful, well structured and great examples

By Katie E

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Nov 14, 2023

Very well informed and organized to understand

By Sedy E K

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Jun 27, 2023

Great Help and Solid Content full of insights.