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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,122 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

DG

Oct 5, 2017

Excellent presentation skills and material. Very useful reading recommendations and interviews

AA

Aug 17, 2020

IT WAS A GREAT EXPERIENCE LEARNING FROM COURSERA, COULDN'T EXPECT ANYTHING BETTER FROM THIS ON ONLINE PLATFORM.

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76 - 100 of 200 Reviews for Marketing Mix Fundamentals

By parveena m

•

Sep 11, 2024

marketing manaagement usful as

By Azeem I

•

Aug 17, 2019

Great course for self learning

By Andres R

•

Aug 11, 2018

Mucha información interesante

By Валерия Ю П

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Jan 24, 2022

interesting for beginners

By Abhinav S

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Oct 2, 2022

Very Informative Course

By Unnati G

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Aug 20, 2022

lovely and insightfull

By Le N

•

Sep 11, 2017

Very interesting class

By Hector B L L

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Nov 12, 2024

Aranzabal was awsome.

By Tanmay K B

•

Jul 28, 2020

it was a good session

By Rayeed H

•

Sep 20, 2020

I loved this course!

By SOURAV R D

•

Apr 2, 2020

Thank you coursera..

By Diana M C R

•

Aug 14, 2023

SE APRENDE BASTANTE

By Sai k G

•

Aug 22, 2020

informative content

By Roneet S

•

May 22, 2020

Really very helpful

By Dilbar O

•

Jul 27, 2020

Loved this course!

By laiba y

•

Mar 12, 2023

INTRESTING COURSE

By UNNATHI K

•

Sep 29, 2020

It's very helpful

By Mukesh D

•

May 29, 2023

WOWWY SO COOL!!!

By Md N A

•

Dec 31, 2022

excellent course

By FARUKH L H

•

Sep 29, 2020

It was very good

By SALONI P J

•

Sep 27, 2020

very descriptive

By Sanaa R

•

Dec 11, 2018

Excellent course

By Jimena P P

•

Jun 20, 2023

Excelente curso

By Luz A R P

•

Jun 14, 2023

EXCELENTE CURSO