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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,214 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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1076 - 1092 of 1,092 Reviews for What is Social?

By Christine a

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Dec 12, 2015

I still don't have a grade and need help!!

By Shari W

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Jan 19, 2021

not applicable nowadays. quite outdated

By Shiraz J

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Jan 27, 2017

Felt somewhat light on substance.

By Wendy

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Apr 26, 2020

too much blah blah

By UFITINEMA R M

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Oct 5, 2020

The course was very helpful. It provided with a huge amount of skills that I will use while working on marketing. I learnt how you can define your market, how you can engage it with the right tools and channels. I also learnt about how I can get their feedback or how I know what they are talking about my business.

By JRN C

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Sep 24, 2020

I have not been refunded my money in the 7 day trial.

I did not like it, give me back the money or I will do a great promotion of your courses on the social networks in which I am an expert, and I mean YouTube, Twitter and Facebook, I will not rest until they return the 41 euros!

By John G

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Jun 26, 2024

Las clases no son prácticas, el contenido esta desactualizado, los documentos pdf están solo en idioma ingles.

By MARIA P D

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Aug 20, 2023

This course needs to be updated. The content shows Social Media networks, i.e., Google +, no longer exist.

By Ana M d C R

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Aug 28, 2020

I have taking it 3 times and my diploma doesnt appear and it keeps charging me :/

o need my refund

By Giuseppe S

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Oct 19, 2016

a little bit old, and too many references to others courses

By Samyak D

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Aug 13, 2020

i actually clicked by mistake in this course.

By Jai S S

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Aug 5, 2017

Didn't learn much although it took SO long!!

By Lorrie A M

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Nov 17, 2019

I want to un enroll this course

By Alicia N

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Jul 11, 2020

Too much IBM sponsorship.

By Michael G S A E

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Sep 10, 2017

has no value at all

By Lucy

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May 14, 2020

its an old course

By Александр Е

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Jan 19, 2021

useless