Name: Data Analytics Methods for Marketing
Brand: Meta
Availability: OnlineOnly
Rating: 4.7 (49 reviews)

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Learner Reviews & Feedback for Data Analytics Methods for Marketing by Meta

4.7

stars

279 ratings

About the Course

This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments. By the end of this course you will be able to: • Understand your audience using analytics and variable descriptions • Define a target audience using segmentation with K-means clustering • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling and apply different attribution models • Assess advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate experiment results and assess the strength of the experiment • Optimize your sales funnel This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests....

Top reviews

Mar 23, 2023

Great course delivery by Anke Audenaert . Extremely informative Thanks !!!

May 9, 2022

Great to get an overall idea of what Marketing Analytics is about

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26 - 49 of 49 Reviews for Data Analytics Methods for Marketing

By Sai P M K

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Oct 6, 2024

Good learning opportunity

By Nicole K L C

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Dec 2, 2023

very dinamic and useful

By marwa r

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Oct 20, 2022

it was a great journey

By Hosein V

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Jul 16, 2022

perfect and practical

By Jiax Z

•

Jan 6, 2025

very good course

By GAURAV K

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Apr 9, 2024

It was helpful.

By Ahmad A A

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Jul 20, 2023

Excellent Course

By Rakin A R

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Oct 24, 2023

Very Practical!

By Tania M M E

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Jul 2, 2025

muy satisfecha

By Roberto O A P

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Jun 15, 2025

muy bueno

By Nautash B

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Feb 4, 2024

v good

By Heber A R

•

Jul 3, 2025

bueno

By Holger J M R

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Nov 18, 2022

good!

By heliana j m

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Sep 5, 2025

GOOD

By MARIAMA D

•

Jan 6, 2025

cool

By 0301-Trần Q Q

•

Aug 13, 2024

good

By Wendor D S V

•

Jul 1, 2024

bien

By Aditya j

•

Feb 24, 2023

Good

By Bryan J N A

•

Jul 1, 2025

By Chinwe C U

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Aug 4, 2023

The program's well-structured curriculum covered a wide range of Data Analytics Methods for Marketing concepts. The trainers' expertise was evident as they delivered engaging sessions, making complex concepts easy to understand.

The hands-on approach allowed us to apply the learning in real-world scenarios, solidifying our understanding of Data Analytics Methods for Marketing.

By Andrej S

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Jan 23, 2024

It is a very nice video education, what I missed the most is the study material that could be copied and preserved for the future. There were some written lessons, but only a few. In general, I would recommend this course for beginners.