Chevron Left
Back to Marketing Analytics Foundation

Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
2,258 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

VT

Dec 3, 2021

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

MF

Nov 28, 2023

Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.

Filter by:

201 - 225 of 477 Reviews for Marketing Analytics Foundation

By Samuel N

•

Oct 3, 2025

Content well delivered. Easy and understandable

By philemon o

•

Aug 29, 2022

An awesome Introduction of Marketing Analytics.

By Özkan Ş

•

Jun 9, 2022

very useful, learned lots of basic principles..

By Henry B

•

Dec 17, 2021

Excellent course! Well-curated. Well-delivered.

By SUDIP M

•

Jan 21, 2022

Great learning experience through this course.

By Troy N

•

Dec 30, 2021

This was a great introduction to this program.

By Ray U

•

Oct 1, 2022

Very well structured and detailed. Loved it!

By Danish I

•

Mar 7, 2022

Good introduction course on digital marketing

By Carlos F E A

•

Sep 25, 2025

Entretenido, Interesante y muy informativo.

By Hoa D T

•

Sep 30, 2023

I learn much through the course, thank you.

By ABHISHEK V

•

Apr 7, 2023

interactive well curated and well explained

By Abdul W

•

Jan 3, 2022

Amazing way of expressing related material

By Rodrigo C S

•

May 11, 2025

Muy buen curso. Todo muy util, me encanto.

By Maria G B

•

Sep 21, 2023

Excelente profesora, excelente estructura

By Mohamed A K

•

Apr 14, 2022

Easy to comprehend and practical examples

By Patricia M

•

Jul 18, 2022

It 's super helpfull. I really loved it!

By Joe E

•

Jun 16, 2024

Very easy to understand and a nice pace

By abdurrehman a

•

Oct 31, 2022

Good basic understanding of the course

By قريب ا ا

•

Mar 31, 2025

That's is good course, thanks Coursera

By min c

•

Nov 23, 2021

Great insights from a awesome teacher.

By Precious J

•

Apr 3, 2023

It's a very helpful course. I love it

By Juan B C

•

May 13, 2022

Really good and gives a good Overview

By Stephen O T

•

May 12, 2022

very wonderful experience and useful

By Pyi M T

•

Feb 24, 2022

Nice course, but needs solid example.

By Amer P

•

Jan 27, 2022

- easy to use and highly interactive.