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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,701 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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By Ayoub R

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Oct 3, 2025

rfgjjd

By Thala

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Oct 3, 2025

Useful

By Logan H

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Sep 21, 2025

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By MARIANA A O A

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Sep 7, 2025

Genial

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Aug 25, 2025

madiha

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Aug 23, 2025

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Aug 13, 2025

Better

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Aug 5, 2025

Genial

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Aug 5, 2025

thanks

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Jul 31, 2025

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Jun 21, 2025

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Jun 8, 2025

شكراََ

By DANISH A

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Apr 21, 2025

owsome

By Rhonel D R

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Mar 23, 2025

great!

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Mar 19, 2025

great!

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Mar 7, 2025

great!

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Feb 17, 2025

Thanks

By TMU陳韻安

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Feb 12, 2025

很好的課程！

By Diéssica R G

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Jan 22, 2025

ótimo!

By Shubham M

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Jan 19, 2025

Great.

By Nafisah R A

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Jan 17, 2025

Baguss

By Gustavo A

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Dec 16, 2024

GENIAL

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Dec 12, 2024

Great!

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Dec 8, 2024

thanks

By Juan F C M

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Dec 4, 2024

Genial