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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,053 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Jun 9, 2020

I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.

NM

Jul 20, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

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3451 - 3475 of 5,367 Reviews for Marketing in a Digital World

By Jaime G

•

Dec 11, 2017

Nice as introduction

By sandeep d

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Nov 5, 2017

Good for freshers :)

By Deepayan P

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Oct 2, 2017

Well designed course

By Ng Y

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Jul 24, 2017

theres alot to learn

By Alaa A O A

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Jul 11, 2017

It was great courses

By BK M

•

May 26, 2017

very helpfull course

By Sidhantha S

•

Dec 22, 2016

its a awesome course

By 张丹

•

Mar 24, 2016

IT IS USEFUL FOR ME.

By Artem N

•

Feb 14, 2016

Very practical! thx!

By harikrishnan

•

Sep 2, 2015

very good and useful

By Yifu C

•

Aug 7, 2015

Great course for me.

By XIA Y

•

Jan 18, 2022

really a good class

By KARAN S

•

Nov 10, 2021

it was great course

By SOURAV D

•

Jun 17, 2021

Wonderful guidance.

By Siddhartha D

•

Apr 28, 2021

Well drafted course

By Melis P

•

Mar 11, 2021

It's very efficient

By Joanna S

•

Mar 10, 2021

I learned so much !

By Kanchon K B

•

Mar 10, 2021

Such a great Course

By STYLIANI V

•

Jan 13, 2021

Excellent Professor

By LEONARDI

•

Dec 17, 2020

Very good professor

By Zarina Z

•

Dec 15, 2020

Fascinating course!

By OSOLO Z D

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Sep 18, 2020

It’s really helpful

By Edeline C

•

Aug 31, 2020

Very Informative :)

By MEENA.P

•

Aug 6, 2020

Plss my certificate

By Wanda

•

Jul 31, 2020

exceptional course!