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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

SG

Apr 24, 2020

This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.

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826 - 850 of 1,836 Reviews for Marketing Analytics

By Akshay V

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May 24, 2020

My experience with Coursera was fun and knowledgeable.

By Shreekanth R M

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May 22, 2020

Enjoyed the whole course and the process of marketing.

By Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

By Elizabeth Y S G

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Apr 30, 2020

I loved this course!

It is very practical and specific.

By Guoxin H

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Sep 23, 2021

very good course! easy for freshmen and very helpful.

By Harsh S

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Oct 4, 2020

Its been a great exprience learning from this course.

By Ana A

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Aug 13, 2020

This is a great course! I have learned a lot. Thanks.

By Adumbire A C

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Jul 22, 2020

Very insightful and delivery was great and intuitive.

By S P

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Jul 3, 2020

right paced. Suitable for everyone. Thanks professor.

By Pranjali K

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Jun 3, 2020

100% recommended. I'll surely miss Raj and squash ://

By Ayoub S

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May 16, 2020

what a jouney! so interactive & simple , thanks a lot

By Nelly S

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May 8, 2020

Thank you very much! The course is really informative

By Vivek R

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Dec 23, 2018

course is awesome and got a lot of interesting things

By Ekkie S R

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Sep 9, 2020

its very easy to understand thanks to the professor!

By Indrajeet P

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Jun 29, 2020

Really enjoyed a lot, Thanks for the great learning.

By Dr. S A S

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Jun 22, 2020

Well Designed Course, Learnt a lot during the phase.

By Bramhendra R

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Jun 2, 2020

Excellent teaching by Prof. with clear explanations.

By Ashutosh S

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May 1, 2020

I am really happy to do this course, thanks coursera

By Montserrat R

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Jul 25, 2017

Great teacher, information, lectures, and resources.

By Vipin P

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Aug 13, 2021

IT GIVE MORE INSIGHTS ABOUT THE MARKETING WITH DATA

By Durairaju K

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Nov 6, 2020

Great time and learning's i had during this period

By Aminullah

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Sep 23, 2020

I have learned many information through this course

By Deepa P

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May 23, 2025

I FOUND THIS COURSE INTERESTING AND KNOWLEDGEABLE.

By Ayush K

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Aug 31, 2023

Really helpful course, has practical applications.

By Esron D

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Nov 11, 2020

ótimo curso, excelente oportunidade de crescimento