Name: Marketing Analytics
Brand: University of Virginia
Availability: OnlineOnly
Rating: 4.7 (1836 reviews)

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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7

stars

6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 13, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

May 12, 2023

I enjoyed the lessons and they were challenging especially dealing with numbers and formulas, but that gave me assurance that Coursera offers reliable courses from recognized universities

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1651 - 1675 of 1,836 Reviews for Marketing Analytics

By Sumit C

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May 17, 2020

A must for the beginners. only add more examples.

By Denish N P

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Sep 4, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

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Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

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Jan 9, 2016

Was good... I would like to see more "Analytics"

By anshul a

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Oct 1, 2020

This course is really amazing and mind blowing.

By Cristina Z

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Jun 10, 2017

Very easy introduction to marketing analytics.

By MANGPOR

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Oct 7, 2020

teach so fast and don't have PDF for learning

By EDSON J R C

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Jun 22, 2020

EXCELLENT !!! ONE OF THE BEST COURSES. THANKS

By Lauran H

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Apr 4, 2016

Excellent overview class! Highly recommend!

By Kaiquan M

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May 24, 2020

good introduction to marketing analytics

By Safi A Y

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May 7, 2020

Effective course but difficult content.

By avaneesh k

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Apr 28, 2019