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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
2,266 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

HP

Feb 22, 2022

This course is informative, engaging, and well put together. The instructor is easy to follow and helps move students through lessons with ease.

VT

Dec 3, 2021

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

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426 - 450 of 479 Reviews for Marketing Analytics Foundation

By Joseph s

•

Oct 20, 2023

Really solid coverage of basic accounting and financial statements.

By Saturain V N

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Nov 29, 2021

Nice course, I like the way teacher explain thsi course so clear.

By Andrea

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Mar 31, 2023

Great Review to start learning more about Marketing Analytics.

By Christopher L

•

Jan 14, 2023

Good overview of what the field is about.

By Marko B

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Jan 17, 2022

La parte de leyes muy amplia y tediosa.

By Ryan K D

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Dec 7, 2024

Useful overview of alot of information

By Ruiye N

•

Dec 30, 2021

Good overview of marketing analytics.

By Hazoor B

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Sep 17, 2022

Very helpful and intersting course.

By Ashish S

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Jan 15, 2023

course is good and understandable

By Hugo A M

•

Dec 13, 2022

it was a very productive learning

By Anjali L

•

Dec 12, 2023

Basic information. A good review

By Ibrahim T

•

May 4, 2022

A great introduction

By lu l

•

Aug 9, 2022

very Informative

By Mike S

•

Jun 9, 2022

Good foundation

By zakaria l

•

Sep 6, 2022

good course

By Hayder A

•

Aug 15, 2022

Good course

By Daniil S

•

Jan 26, 2022

Good start

By Yibo G

•

Jun 27, 2022

nice job！

By Nadeem K S

•

Sep 13, 2023

fabulous

By Haydaraliyeva M

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May 27, 2025

thanks

By Alassani N

•

Sep 12, 2022

top

By stepha

•

Nov 20, 2021

good

By shaza j

•

Mar 8, 2022

goo

By Maria M

•

Jan 16, 2024

The course itself was well presented and comprehensive. I had serious issue with the fact that the entire discussion forum is taken over by bots and scammers who assume the identity of the professor and invite students to a WhatsApp group where they are groomed to invest in cryptocurrencies. This put a damper on my overall experience and willingness to continue. A course that covers Data Privacy leaking data to scammers through the Coursera platform is off-putting to say the least.