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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,272 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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151 - 175 of 321 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Marisa C

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May 4, 2025

Excellent examples throughtout the course.

By Christian A

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May 23, 2019

I really learned what I expected to learn.

By Nutthakarn S

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Feb 10, 2019

Course is very clearly, easy to understand

By Sanjay M

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Jun 19, 2020

A very detailed step into Design Thinking

By Wim V

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May 19, 2020

Very well structured course, interactive!

By Snehal K

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Nov 12, 2024

It was a great experience to learn this.

By KAMILLA B

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Aug 12, 2024

Great course for all project managers.

By Anoop D

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Jun 28, 2020

all modules are described efficiently

By Giuseppe L

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Apr 7, 2019

A very well done course! Recommended.

By NESIMA S

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Nov 4, 2019

very nice course, than you coursera

By ARBAZAKBARATTAR

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Jun 3, 2020

That was really amazing training

By matthew h

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Aug 22, 2018

A good introduction to this field

By Frank C

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Sep 18, 2022

Muy bueno, excelente y práctico

By Nese G

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Jun 30, 2020

It was a great jorney, thank you

By Homero G F N

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Jul 15, 2019

Very good content and structured

By Vu H

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May 27, 2025

It very good to develop product

By Liaquat A K

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Mar 9, 2025

Outstanding Content, Thank you!

By Luis C

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Jan 10, 2022

Great course! Really insightful

By Amarjeet S

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Jun 11, 2020

Great learning and information.

By Fady I

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Sep 11, 2019

Great one, totally recommended.

By Ibrahim W A

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Jun 24, 2023

A good and indepth course even

By NEERAJ K D

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Sep 12, 2022

so advantages for students...

By Julie W

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Jun 23, 2021

Practical - good case studies

By Rexie A

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Jan 15, 2021

Very helpful and informative.

By Samuel O

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Dec 5, 2022

This is an excellent course