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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2601 - 2625 of 6,923 Reviews for Foundations of Digital Marketing and E-commerce

By Mojtaba F M

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Nov 17, 2022

It was helpful course especially in customer loyalty domain.

By Ans R

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Oct 22, 2022

i have learned so many things about digital marketing here!

By Tạ N L

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Oct 19, 2022

I have learned a lot of interesting things from this course

By Kenia C

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Oct 7, 2022

Well structured, easy to follow, and informative. Loved it.

By Shahed Z

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Sep 5, 2022

Thank youuuu

it is so helpful i gained a lot of information

By Ashley M C

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Aug 27, 2022

I thought this course was very informative and interesting.

By Engr. S S

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Aug 15, 2022

ONe of the best course i ever had on digital marketing topic

By Sharik k

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Aug 7, 2022

Upto point knowledge

good engaging skils

great use of visuals

By Eduardo A R

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Aug 3, 2022

Great overview. Content delivery was great. I learned a lot.

By Mohamed S

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Jul 30, 2022

Instructor so professional, clear and direct in main points,

By MOHAMED E

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Jul 30, 2022

I FOUND IT HELPFUL , ORGANIZED AND WELL TAILORED

THANKS A LOT

By Jackson

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Jul 4, 2022

Gives you a lot of foundation that you can later build upon.

By Karina d S G

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Jun 15, 2022

I loved it this course

it's so easy to understand and learn.

By Jordy A J R

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Jun 7, 2022

Una buena introducción al marketing digital y al e-commerce.

By Pedro f G D

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Aug 13, 2025

Muy buena de apoco voy mejorando y aprendiendo cosas nuevas

By Carlos H S C

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Aug 8, 2025

Excelente, muy bien estructurado y con muy buenos recursos.

By Jimit S

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Jul 6, 2025

Great start to a career in Digital Marketing and E-commerce

By Christine J E

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Mar 8, 2025

THIS HELPS ME TO MAXIMIZE MY KNOWLEDGE IN DIGITAL MARKETING

By Carmen d P

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Mar 5, 2025

Es un excelente curso con buen material de videos y escrito

By Rakshitha K

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Feb 23, 2025

good.......................................................

By Rosemary W

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Feb 20, 2025

The topics are well explained making it easy to understand.

By Ketki N

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Jan 20, 2025

It was amazing. Got to know many things in detail and depth

By Catherine A A

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Dec 24, 2024

i really enjoyed every bit of it, i got to learn new things

By ali y

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Nov 18, 2024

Detail work on basics, very helpful. Much needed. Thumbs UP

By MUHAMMAD A M

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Sep 26, 2024

I loved to learn these terms. Thanks to wonderful teachers.