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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign
4,813 ratings
About the Course
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Top reviews
BM
Oct 9, 2019
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
JL
Oct 17, 2019
It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !
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