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Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

4.5
stars
486 ratings

About the Course

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**....

Top reviews

MP

Sep 2, 2021

Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.

GP

Feb 7, 2019

A helpful course for a beginner who doesn't have business or economic background.

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101 - 104 of 104 Reviews for Marketing: Customer Needs and Wants

By Carolin M

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Jun 5, 2019

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

By Riana G

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Feb 5, 2018

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

By Elisa H

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Oct 17, 2016

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

By Javier

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Nov 24, 2016

anodino