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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,951 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

TJ

Aug 17, 2019

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

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1526 - 1550 of 2,553 Reviews for Customer Analytics

By Margaret W

•

Nov 16, 2023

Thank you!

By Shweta w K

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Sep 29, 2022

Excellent

By Sridevi S

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May 19, 2021

I loved it

By sunil n

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Sep 29, 2020

no comment

By Rafaela B

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Jun 20, 2020

Very good!

By XUEJUN W

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May 8, 2020

so helpful

By Rakesh J

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Jun 3, 2018

Wonderful!

By Mauricio L R

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Jun 29, 2017

Muy bueno.

By Diego R M

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Jun 20, 2017

Excelente!

By Nicholas C

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Feb 17, 2017

Thank you!

By ALESSANDRA A D C

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Aug 10, 2016

Veru Good.

By Sateesh K R

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May 5, 2016

Gr8 course

By Angelo M

•

Apr 20, 2016

Fantastic!

By Majid A

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Feb 22, 2016

Excellent!

By Anshul s

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Dec 16, 2015

Excellent!

By Nazma B

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Feb 12, 2025

its great

By Jinit S

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Apr 16, 2024

very fast

By Chukwubuikem A

•

Nov 23, 2023

Educative

By Franklin R

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Oct 29, 2023

Perfect!!

By Yusak A

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Apr 11, 2023

excellent

By Adutov R

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Apr 10, 2023

Goog job!

By Phạm T

•

Sep 29, 2022

wonderful

By Simantak S

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May 7, 2022

very good

By zhang w

•

Nov 1, 2021

wonderful

By MAYANK Y

•

Jun 27, 2021

excellent