Back to Product Management: An Introduction
Learner Reviews & Feedback for Product Management: An Introduction by IBM
1,108 ratings
About the Course
In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one.
This introductory course is a valuable investment for those looking to start a career in product management.
Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®.
The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences.
This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.
Top reviews
KR
Feb 14, 2025
This course provides an excellent introduction to product management, encompassing the product lifecycle and the role of product managers in developing products that deliver value to consumers.
AZ
Feb 24, 2025
this course really help to get the knowledge to understand what is the meaning for the role of product manager and keep going to learn more.
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