In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals.
The "Who" of the Marketing Strategy:Segmentation & Targeting
The "Who" of the Marketing Strategy:Segmentation & Targeting
Instructor: Dushinka Karani
Access provided by Interbank
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the marketplace and consumers
Understand how to activate the marketing strategy into an integrated marketing plan
Define the marketing strategy
Skills you'll gain
- Marketing Planning
- Marketing
- Needs Assessment
- Integrated Marketing Communications
- Business Strategy
- Consumer Behaviour
- Target Market
- Market Analysis
- Market Dynamics
- Customer Analysis
- Marketing Management
- Marketing Strategy and Techniques
- Customer Engagement
- Strategic Marketing
- Plan Execution
- Marketing Effectiveness
- Value Propositions
Details to know
Shareable certificate
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Assessments
1 assignment
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
In this course, you will delve into the dynamic and strategic realm of marketing, gaining a comprehensive understanding of the marketplace and consumer needs. You will learn to craft a clear marketing strategy, execute its components with precision, engage customers effectively, and ultimately capture value to drive profitability. By the end of this course, you will be equipped with the knowledge and skills to navigate the complexities of marketing, ensuring your strategies are not only well-defined but also successfully implemented, enabling you to reach your business objectives.
What's included
4 videos4 readings1 assignment
Instructor
Offered by
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