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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,169 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

MA

Nov 24, 2016

I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!

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1376 - 1400 of 1,468 Reviews for Management of Fashion and Luxury Companies

By Fiona S

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Sep 5, 2021

may be actualized (in 2021)

By Alice A

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Jul 29, 2020

Interesting and inspiring

By Yilin Y

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Jun 29, 2020

This course is amazing.

By Giulia

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Nov 10, 2020

english was really bad

By Meline I N

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Nov 11, 2022

Very well organised

By Chiara B

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Apr 19, 2022

Really interesting!

By Poonam J

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Jul 28, 2017

easy to understand!

By Deleted A

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Aug 17, 2016

Excellent content!

By 曾晶

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Dec 24, 2015

很完整的论述，对于建立基本框架有用

By Freyana K

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Oct 17, 2022

a great course!

By Laura P

•

Jun 21, 2017

Very interesting

By Zaid N

•

Aug 17, 2015

Amazing course!

By Chih-Han H (

•

Jul 13, 2020

YES I MADE IT1

By Paula D

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Apr 22, 2020

Muy buen curso

By Belen S

•

Dec 6, 2019

Aprendí mucho!

By M J

•

Feb 3, 2022

Knowledgeable

By Angel D M G

•

May 18, 2021

It is great!

By ANTONIO

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Mar 16, 2016

interesting

By Josue M M R

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Oct 1, 2021

Buen curso

By Inna P

•

Nov 17, 2016

Helpful!

By Aparajita B

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Mar 30, 2017

great!

By sonia

•

Jul 25, 2025

Great

By SANAA F M P

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Apr 30, 2025

good

By zyna s

•

Oct 9, 2016

good

By Pool J

•

Jan 10, 2016

****