Name: Developing a Winning Marketing Strategy
Brand: University of Illinois Urbana-Champaign
Availability: OnlineOnly
Rating: 4.8 (417 reviews)

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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8

stars

1,741 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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401 - 417 of 417 Reviews for Developing a Winning Marketing Strategy

By Dhanush V

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Feb 22, 2022

It is nice

By dilmi r

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Jan 24, 2021

Excellent

By 605_Pallabi P

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Nov 3, 2021

its good

By Bhavika P

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Oct 28, 2022

good

By Rajyavardhan S P

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Oct 27, 2022

good

By Tamilarasan A

•

Nov 21, 2018

super

By 906_Pratyush

•

Sep 21, 2024

good

By Yogesh S

•

Jun 7, 2022

Good

By Nivitha. V N V

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Feb 26, 2022

By Marcelo T

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May 6, 2021

Very theoretical and tiring course. A lot of reading material makes it necessary a lot of dedicated time, which differs a little from the idea of agility of the online course. However, well developed material and well elaborated tests.