In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results.
The "What" of the Marketing Strategy
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the marketing process
Develop marketing strategies
Implement and measure marketing initiatives
Skills you'll gain
- Marketing Strategy and Techniques
- Market Analysis
- Strategic Marketing
- Marketing
- Consumer Behaviour
- Value Propositions
- Customer Engagement
- Brand Strategy
- Marketing Effectiveness
- Cross-Channel Marketing
- Marketing Management
- Key Performance Indicators (KPIs)
- Market Opportunities
- Integrated Marketing Communications
- Customer Insights
- Performance Measurement
- Marketing Planning
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
1 assignment
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
The following course outlines the steps involved in understanding the marketplace and consumers, creating value through the marketing strategy, delivering the components of the strategy, and capturing value to create profit and build brand equity. It also highlights the critical role of customer engagement across digital and physical platforms, as well as the need for managing initiatives through relevant key performance indicators (KPIs) and metrics to ensure successful marketing outcomes.
What's included
5 videos4 readings1 assignment1 app item
Instructor
Offered by
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