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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,217 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

JN

Aug 9, 2020

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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801 - 825 of 1,093 Reviews for What is Social?

By Sebastian S

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Dec 13, 2015

Great

By Fozilov Z T

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Aug 6, 2025

good

By Lu L T L ( D

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May 30, 2025

good

By Nguyen P A

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May 17, 2025

GOOD

By ADAM E A T

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Apr 14, 2025

رائع

By Deleted A

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Mar 3, 2025

جيدة

By Hoang Q T ( H

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Oct 25, 2024

nice

By Shaik H

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Sep 2, 2024

Good

By Ho T Q

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May 18, 2024

sngh

By Pham M A

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May 13, 2024

good

By Abdulfatah H A

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Jul 5, 2022

GOOD

By Phan V Đ

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Sep 24, 2021

good

By toanndds140080

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Sep 15, 2021

Good

By Han S

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Jul 31, 2021

good

By HE141633 M S C

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Apr 16, 2021

good

By Maftuna E

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Oct 6, 2020

good

By Mohd A

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Aug 10, 2020

good

By Mona A A

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Jun 17, 2020

good

By Darsh N S

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May 7, 2020

GOOD

By Mariam R A

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May 6, 2020

Good

By Meshal F A

•

Oct 5, 2019

رائع

By Mehmet U

•

Dec 17, 2020

Yes

By Randy M

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Nov 10, 2020

a++

By Sax D

•

Aug 3, 2018

!!!

By ERNAZAROV U K o

•

Oct 6, 2020

ok