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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,788 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

AE

Oct 10, 2023

Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.

EN

May 28, 2023

This course has provided me with the best of Email Marketing and I will recommend everyone who has interest in email marketing to grab this opportunity of learning and getting more skills.

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326 - 350 of 604 Reviews for Think Outside the Inbox: Email Marketing

By AN G N

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Jul 11, 2023

It is a hard course to pass.

By Ranish B

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Feb 22, 2023

Great instructor and design!

By Barbara P

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Jan 18, 2023

Interesting and informative!

By Shahbaz A

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Oct 6, 2022

Excellent insightful course

By meryem e k

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Oct 4, 2023

Great course, Thanks Google

By Travis

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Mar 9, 2023

It is a compelling session.

By Xiaoxiao L

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Nov 5, 2022

Always learn something new!

By Ankur R

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Oct 2, 2022

it's very easy and helpful

By Valeriia B

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Dec 21, 2024

Very helpful and engaging!

By Malcorps C

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Dec 3, 2023

great on theory & practice

By James R

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Aug 24, 2023

Cool! I have learned a lot

By Maziar M

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Oct 13, 2024

The course was convenient

By Marjorie B

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Jun 27, 2024

More power and God bless.

By Christian H K G

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May 31, 2024

T'was nice and insightful

By Tadjadine M a

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Feb 2, 2024

IT IS VERY USEFUL CONTENT

By Bryan M

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Sep 7, 2023

Great information so far.

By Adriana t

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Jul 24, 2023

I learn a lot thank you !

By Zaheer A S A

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Jul 4, 2023

great learning experience

By Anieti U

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Apr 19, 2025

really deep and on point

By andres c

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Oct 10, 2025

Very clear and useful !

By THAN N T S

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Nov 3, 2024

very good for beginners

By Babar A

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Sep 2, 2023

thank for this platform

By Luma P

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Sep 3, 2023

thanks great learning

By Desiree J

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Jul 14, 2023

I loved thus course!!!

By Mercy J k

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Jun 9, 2023

good and knowledgeable