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Back to Marketing analytics: Know your customers

Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

4.7
stars
448 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews

YS

Jul 19, 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

SM

Apr 11, 2020

The course was really helpful and many thing were new for me.

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26 - 50 of 110 Reviews for Marketing analytics: Know your customers

By SHUBHAM M

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Apr 12, 2020

The course was really helpful and many thing were new for me.

By Bader A

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Apr 11, 2020

very informative and enjoyable subjects and inspiring videos

By Juan C C M

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Jul 11, 2021

Muy buen curso y con buen apoyo de lecturas, audio y videos

By Odulaja O E

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Nov 2, 2022

This is very important for the growth of any organization

By Venkateswararao N D

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May 19, 2020

Excellent Course videos, training aids and survey reports

By Dhanya R

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Apr 19, 2023

Very easy to understand. Everything is crisp and clear.

By Bhavesh L

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May 27, 2020

Excellent course content delivered by very good tutor.

By 126_RAHUL K Y

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Jun 11, 2022

Really a nice course and a very interesting one too.

By Cathy Y

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May 23, 2020

Simply taught yet practical and effective course!

By GERARDO A S G

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May 20, 2024

Excelente curso, muy detallado y bien explicado.

By Kwamena H

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Sep 6, 2023

A course with outstanding and Excellent Content.

By Naira Y

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Apr 28, 2025

I want to pay and get my certificate now

By ROCKY K

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Nov 19, 2021

it was very educational. I learnt a lot

By Tran D T

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Sep 12, 2025

Good course for research and analytic

By Tejas S

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Jun 22, 2023

Very insightful and comprehensive...

By Dr V G

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Jul 27, 2020

OK, I learned and Sharpen my skills

By ARYAN D

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Nov 21, 2021

VERY INFORMATIVE AND BRAINSTORMING

By Dr. S M

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Jul 5, 2020

Outstanding course. Very impressed

By eshy j

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Dec 8, 2020

Very helpful videos and resources

By Lai K P

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Jul 5, 2020

Very informative and very useful

By Bhavesh P

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Jun 2, 2020

good marketing skills mentioned

By Simon J A H

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Nov 8, 2020

Easy course very informative

By Viral t

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Jun 11, 2020

excellent course great going

By Emilia I

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Apr 23, 2021

Very well structured course

By 2002 A A

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Sep 15, 2023

love to learn this course