Digital marketing has lots of opportunities to take your skills to the next level and explore your leadership potential. We have the resources you need to advance your digital marketing career.
Digital marketing is expanding all the time as new technologies, social media platforms, and audience habits emerge. There are many areas in which you can build expertise, such as product marketing, brand marketing, marketing analytics, and SEO. If you’re ready to delve deeper into digital marketing and even become a leader in this field, you’ll need to learn advanced skills like business intelligence, generative AI, omnichannel marketing, and UX/UI design. In addition to these and other skills, earning a marketing degree or credential can help you stand out in your job search. Learn more about Coursera and next steps for your career with these additional resources:
Getting a certificate in digital marketing can offer several career benefits. One important benefit of a digital marketing certificate program is that you can build in-demand, job-ready skills in this field, including navigating social media platforms, using CRM tools, and analyzing marketing data.
A digital marketing certificate's benefits may include exploring your creative and strategic sides, learning new technologies, and networking with other digital marketers inside a structured learning experience. A digital marketing certificate may also open up more job prospects in the digital marketing world.
Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company’s reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company’s goals.
Marketing management aims to provide cohesion and direction for campaigns or other marketing efforts. It’s a data-driven, strategically planned system supervised by professionals working in marketing management.
Marketers who want to understand what works and why often employ marketing analytics, which refers to the collection and analysis of marketing-specific data.
Gathering data about marketing is an excellent way to understand the return on investment (ROI) of different campaigns, initiatives, and efforts, such as publishing a new blog post or monitoring the success of a revised email campaign. The data you gather from either scenario can help you determine whether it was successful enough to repeat—or should be adjusted in some way.
![[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.](https://images.ctfassets.net/wp1lcwdav1p1/2QXoFHrFdHZAvjHVtJtrd8/c2adbecc41b0f0149a74f7a7cdea04af/iStock-853931168.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A job candidate negotiates his digital marketing salary.](https://images.ctfassets.net/wp1lcwdav1p1/2fhlrULxIZhbsF59mFbpND/67828b75e5a9916788871a3a6598640e/GettyImages-1149824928.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing manager gives a presentation to company stakeholders in a conference room. She stands in front of a monitor displaying a line graph of data.](https://images.ctfassets.net/wp1lcwdav1p1/7e5BSigG7s0OI5FnjzNZeu/74ca690e1273d71a118cdc10c2204268/GettyImages-1199434187.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A woman in a white t-shirt sits on the floor at her coffee table and types prompts into ChatGPT for a project.](https://images.ctfassets.net/wp1lcwdav1p1/5X53IHflVZUrp7nFssMQpd/d818574187ffcda34d591f31496ed6eb/GettyImages-1220176746.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A digital marketer sits by a window working on a laptop computer.](https://images.ctfassets.net/wp1lcwdav1p1/3rP1IbFbB2f33ew5YdyJos/2530f66cc848dc258293651a9c29ab63/iStock-1130519249__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A data scientist works on a digital transformation project. Their monitor shows multiple data visualizations and has many colorful Post-it notes hanging off of it.](https://images.ctfassets.net/wp1lcwdav1p1/7KZAODlKtEn5MDf8Vbuqcj/9e572d2b2337193c188dda9dab7e4c4e/GettyImages-518869166__2_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketer in a denim shirt reviews marketing analytics from a digital campaign on a desktop computer covered in colored sticky notes.](https://images.ctfassets.net/wp1lcwdav1p1/2ksd1lC0UMWwCMUNfZCcEI/0ed64ffb94461d6364a07b95d2208b04/GettyImages-518869166.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two social media marketers discuss social listening data.](https://images.ctfassets.net/wp1lcwdav1p1/5U1hie4YqCK3FN4RjRgj85/48ae8e98323a30fb77d36aacda156766/GettyImages-1127726432__2_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A working group sits at a conference table and discusses display advertising strategy.](https://images.ctfassets.net/wp1lcwdav1p1/7ss29FFXiRcnthTmmjXnWX/27343d81b47253e28073554bba115235/GettyImages-498323511.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A digital marketer works on e-commerce SEO at a desktop computer.](https://images.ctfassets.net/wp1lcwdav1p1/7zzQ1gWQFOTXwDvOu1n2Lw/0d81be3a5621da3474f84efd55c5fee7/GettyImages-1135599627.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] An SEO works on earning her Google Analytics Certification on a laptop computer. SHe has her phone and a red mug sitting on the table in front of her.](https://images.ctfassets.net/wp1lcwdav1p1/6WmSq6QiqWD7Ikj6DhULju/d1f8f833d80704e9ba853f119c8e1cad/iStock-537706522.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.](https://images.ctfassets.net/wp1lcwdav1p1/1eOg8Nd3HUjkLWw8lgi6N9/6fa59ad61f441fd7ef94ed043f333d1b/GettyImages-921866638.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A woman works on a laptop in a small store.](https://images.ctfassets.net/wp1lcwdav1p1/3zWgunIoXjmsVWbVlrO4en/eed60c3c44a616d3a18c007a578e9416/GettyImages-1303466068.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
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