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Learner Reviews & Feedback for Managing the Company of the Future by University of London

3,331 ratings

About the Course

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations....

Top reviews


May 28, 2016

I really enjoyed the course. Lots of information. The professor knows what he is talking about and he is very interesting to listen. Most of all, I enjoyed the case studies in the end of every module.


Aug 13, 2020

It was a great course which help you to gain knowledge about how to run the company in a good manner and the readings are in a good quality as well as sir. julian birkinshaw was explaining so clearly

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51 - 75 of 1,167 Reviews for Managing the Company of the Future

By Dr A N V

Jul 18, 2020

Managing the Company of the Future course is very useful. I have learnt Alternative Principles of Management along with small case- lets about companies like IBM,Google, Valve, WL Gore, Oticon, Semco, Happy Limited and about their management process.

Overall, The course proves to be a Great Learning Experience.

I suggest the learners who want to Manage Any Company of the Future to enroll and complete this course as it will provide practical insights to Manage a Company. Thank You.

By Abis H

May 30, 2020

Great course. I am from technical background and I always thought of myself as having poor managerial skills. This course helped me understand that in many ways I'm already on the right path. In a way this course helped me gain some self-confidence. In addition it showed me some new ways to tackle day to day challenges, not only at work but also in personal life. The same principles that can be applied to managing companies and organizations could also work in private life.


Jul 2, 2020

I highly recommend this course. The Professor does a splendid job at explaining the material in each module. He makes this course really informative and enjoyable. The course work is really educational and helped me a lot to understand how companies are changing, the different styles of management and the variety of business models that are out there. No matter where you are in organisations, this course will help you be a good manager and a positive visionary for any company.


Oct 14, 2021

Dear Sir,

I am really thankful to the all instructor, my peer friends and Julian Sir who has formulated this course in such interesting way which not only give thought of management concept but also how to implement in our areas through illustrating such case study.

I wish you all the very best and fortunate to be part of this course, which imbibe us so many concept of management .

Once again , I urge to all that pl. continue such nice course and enlightened participant.

By Don L

Jul 6, 2020

Excellent Course!!!

Professor Julian Birkinshaw did a fantastic job of laying out the principles of 'Managing the Company of the Future' in a way that was easy to consume.

I particularly liked the balanced perspective provided between "Traditional and Alternative" Management Models. I enjoyed reading the case studies/ examples that helped bring the principles to life, since I've always been interested in the 'underlying principles' that make things work in the world.

By Julia L

May 20, 2020

Pleasant exploration of business models and management platforms in transition. Some charming quotidiens on incidences from circumstantial experimentation. Hard to know how to complete course and final may expect a bit too much "by the book" regurgitation for my experienced creative nature. Fun and interesting; nice civilized break from the hell of our world right now with the covid thing. Overall ...a kind of tour de force for management education, in my opinion.

By Mariah L

May 13, 2020

This is a wonderful, thought provoking course with an excellent instructor. Julian Berkinshaw is intelligent, his videos are concise and the overall lesson he provides offers incredible insight into the evolution of the corporate world and useful information for, literally, managing the company of the future. I would recommend this class to anyone in the working world, whether they're interested in business or not. The knowledge it provides is useful for everyone!

By Claudio C

Mar 24, 2021

I loved this course from the very first lessons and, even if dated, served as a mirroring as a senior manager, I was able to rehabilitate old and new strategies to improve my personal relationship with modern challenges.

I was also able to reformulate the merit criterion for the people who are part of my team.

in short, a trip that by no means failed to thrill me so much that in 6-8 days I completed the entire program, studying even 6 hours consecutively per day

By Nick N

Jun 3, 2020

Professor Julian certainly knows his stuff and goes through the material in a logical structured way, pulling the lessons and themes together effortlessly. There are also some great contributions from both other professors and good case studies from those in organisations who have effected great changes. You have to mark other peer assignments and good way of learning to give constructive feedback and to gauge your perspectives and performance, against others.

By Marko V

Nov 15, 2019

The course was excellent and very comprehensive, yet thorough and clear. I would very much like to listen to the continuation of this course as well and get into the subject a little deeper. Julian is a great lecturer who understands perfectly and respects what he teaches. The course consists of well-balanced units and is easy to follow. If possible, it would be good to have a little more independent creative work that would be evaluated and mentored.

By Somesh

Mar 10, 2022

This being my first onlien course, I was excited to haev theis prestigeious degree and to my surprise, it was so effective that I did not have the feeling of doing the course from other side of globe. Really great learning and the methodology of teaching is scientific and no room for any lacuna.

My heartiest thanks to the course director and supportng team for providing such a wonderful platform to enormous students seeking knowledge.

By R S

Jun 25, 2020

The course had given an overall outlook of managing the company of the future. being an aspiring entrepreneur, would definitely us,e adopt the learning that i have gained through this course. with so many relevant examples this course has been insightful and thoughtful about the various principles and practices of management. The way Prof.Julian explained, narrated the course content was really awesome. Kudos to Prof.


Oct 7, 2020

Managing the company of future is really very useful program for managers who are going to be leader of the company in future.this course usher a new modern management concept based on emergence,collective wisdom,Intrinsic Rewards & Obliquity. Course director sh. Julian Birkinshaw Sir way of explanation of various concepts is very commendable and practical examples help us to apply our knowledge in own working areas

By Shivani R G

Aug 3, 2020

Very well structured, the information is clear and relevant. Julian is very articulate and has wide up-o-date knowledge on the ways companies are/ need to evolve. The course has helped me understand that I need to change with the changing management forms. I wish organisations would share their structures in a simple adaptable manner to employees, when they join. I would like to do that when I get the opportunity.

By Aung M T

May 20, 2020

Thank you much sir! Your explanation about the lectures and also your provided learning resources are literally useful to me a lot. More, this course is a highly recommended one who are will to learn management, the ways how leadership styles work, great lessons from different companies. Hoping those things can be beneficial for my upcoming career. Thank you in advance, Sir!

Best regards,

Aung Myat Thu

By Lalita T R

Oct 15, 2022

Respected Sir Julian Birkinshaw , My sincere thanks and loving regards to you for providing this wonderful course. Your lectures and examples are interesting enough to imbibe ample knowledge just by watching your videos. Now I have gained a great insight in regards to the topic 'Managing the company of the future. You are indeed a great Mentor. My best wishes to you. Thanks & regards, Lalita Thambi

By Giorgos K

Jun 22, 2020

I really enjoyed the course. Lots of information. The professor knows what he is talking about and he is very interesting to listen. Most of all, I enjoyed the case studies in the end of every module. This course provided me with better insights of the corporate world and what can i do as a manager to make the operations of the company more effective and efficient by making few swift changes.

By Javier B

May 6, 2020

I am always looking for insights about business organization. I enrolled in this course because of it.

My surprise is that Professor Julian Birkinshaw provides a complete framework of analysis in which we can assess both the current situation and the possible evolution of the organization.

The result is precious and gives me a lever to go deeper into how to the performance of an organization.

By Tai T Y

Jun 6, 2018

Interesting course that helps me understand more about the management models of organizations and its transitions in light of technology and social changes. This awareness is important to help me consciously seek to understand what organization management needs and how we as managers should react and make decisions in a more appropriate way to satisfy the needs of the people, and the future.

By A. C D S

Dec 23, 2020

Nice course. Clear and well explained. It shows how many manager out there know very little what they are doing. It is an eye opener and validates what you as an employee might be feeling when you work in a dysfunctional organization like I did quite a bit. I also think that it is the type of course every manager or anybody with a leadership position within the a organization should take.

By Ademola A

Apr 3, 2021

This course is of critical importance to anybody that hopes to have better handling of the emerging organizations of the future. It can be applied across the board for multi-vocational individuals. The facilitation was top-notch. There should be an update to current realities, especially with the present global challenges. What was looked at as the future is not with us in the present.

By Ricardo S

Jun 14, 2016

Avalio o curso como excelente por seu nível de detalhe nas abordagens tradicionais e alternativas para a gestão de uma empresa hoje com uma visão realista de busca de equilíbrio e sem radicalismos.

O curso traz exemplos reais mostrando a teoria sendo aplicada na prática que permite que você possa se identificar e ter insights de como usar no seu dia dia os conceitos ensinados.


By Tacy D

Jun 8, 2020

this course is indeed a detail course,the notes are clear and interesting.I have learnt so much during the 5 weeks about different companies and how to manage company of the future.I have never done business before but i was able to follow the notes and read slides to complete task.My dream is to be a manager of a company some day .Thanks to Coursera for this course.Excellent course .

By Andrea D M

Jun 8, 2020

Simple yet in-depth course about Management. Although the idea of deconstructing Management into several dimensions isn't new, Prof. Birkinshaw was able to explain every detail of his view on the course's 4 dimensions. From concepts, to examples that back up these concepts, I was able to learn the core ideas of how to Manage. More precisely, how to Manage a Company of the Future.

By Leonard F

Sep 15, 2017

A great course which I would thoroughly recommend all those in managerial/leadership positions to do.

Innovative and flexible so able to learn at your own pace especially in our increasingly busier lives. Most of my learn was do on my commute to work.

J. Birkinshaw is an incredible commuicator/presenter and depth of knowledge on this subject ultimately makes the course what it is