4.8
stars
3,317 ratings

Julian Birkinshaw

110,414 already enrolled

Offered By

University of London

London Business School

Managing the Company of the Future

University of London

About this Course

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The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Approx. 12 hours to complete

English

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Skills you will gain

Management Theory
Strategic Management
Leadership
Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 12 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.88/5 (956 Ratings)

Julian Birkinshaw

Professor of Strategy & Entrepreneurship

London Business School

113,426 Learners

2 Courses

Offered by

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

London Business School

London Business School was founded in 1964 and joined the University of London in 1965.

London Business School is a leading global business school and is one of the few in the world to have the triple crown accreditation (AACSB, EQUIS, AMBA). The School was ranked the best business school in Europe for three years in a row (2014-2016) by the Financial Times and was ranked second in the world for Business and Management Studies in 2016 by the QS Rankings. The School offers post-graduate degrees and covers seven subject areas – Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour and Strategy and Entrepreneurship.

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Syllabus - What you will learn from this course

Content Rating98%(34,852 ratings)

Week

Week 1

1 hour to complete

Course Introduction

Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team

1 hour to complete

3 readings

2 hours to complete

Week 1

2 hours to complete

11 videos (Total 75 min), 3 readings, 1 quiz

11 videos

1.1 Overview of the course 8m

1.2 Management versus Leadership 6m

1.3.1 How the business world is changing (Part 1) 7m

1.3.2 How the business world is changing (Part 2) 8m

1.4.1 The Failure of Traditional Management (Part 1) 5m

1.4.2 The Failure of Traditional Management (Part 2) 6m

1.5.1 The Need for Management Innovation (Part 1)6m

1.5.2 The Need for Management Innovation (Part 2) 6m

1.6.1 What does this mean for me? (Part 1) 6m

1.6.2 What does this mean for me? (Part 2) 8m

Week 1 Summary5m

3 readings

Videos from Management Innovation eXchange (MIX)10m

Week 1 slides10m

Week 1 reading10m

1 practice exercise

Week 1 Quiz30m

Week

Week 2

2 hours to complete

Week 2

2 hours to complete

12 videos (Total 88 min), 2 readings, 1 quiz

12 videos

2.1 Defining your management model 11m

2.2.1 Principles of co-ordination (Part 1) 8m

2.2.2 Principles of Coordination (Part 2) 7m

Steven Weber, University of Berkeley: Making our actions visible to others enables better coordination and overall social welfare3m

2.2.3 Principles of co-ordination (Part 3) 6m

2.3 Moving from bureaucracy to emergence 11m

2.4.1 Principles of decision making (Part 1) 6m

2.4.2 Principles of decision making (Part 2) 5m

Gary Hamel, London Business School : A crowdsourcing approach to getting new ideas funded in large companies 4m

2.4.3 Principles of decision making (Part 3) 6m

2.5 Moving from hierarchy to collective wisdom 8m

Week 2 summary7m

2 readings

Week 2 slides10m

Week 2 reading10m

1 practice exercise

Week 2 Quiz30m

Week

Week 3

2 hours to complete

Week 3

2 hours to complete

13 videos (Total 81 min), 2 readings, 1 quiz

13 videos

3.1.1 Principles of motivation - Managing within (Part 1) 8m

3.1.2 Principles of motivation - Managing within (Part 2) 5m

3.1.3 Principles of motivation - Managing within (Part 3) 6m

Andrew McAffee, MIT: How do we tap into everyone’s “slice of genius” in an organisation? 2m

3.2.1 Moving from Extrinsic to Intrinsic Motivation (Part 1) 4m

3.2.2 Moving from Extrinsic to Intrinsic Motivation (Part 2) 5m

3.3.1 Principles of Objective Setting (Part 1) 5m

Jeffrey Pfeffer, Stanford University: The problem with traditional measures in large organisations 2m

3.3.2 Principles of Objective Setting (Part 2) 7m

3.4 Moving from Linear Alignment to Obliquity 11m

3.5.1 Putting the four dimensions together (Part 1) 5m

3.5.2 Putting the four dimensions together (Part 2) 7m

Week 3 summary7m

2 readings

Week 3 slides10m

Week 3 reading10m

1 practice exercise

Week 3 Quiz30m

Week

Week 4

2 hours to complete

Week 4

2 hours to complete

11 videos (Total 74 min), 3 readings, 1 quiz

11 videos

4.1.1 Diagnosing your current and future models (Part 1) 5m

4.1.2 Diagnosing your current and future models (Part 2) 6m

4.2.1 How can you change your management model? (Part 1) 6m

4.2.2 How can you change your management model? (Part 2) 4m

4.2.3 How can you change your management model? (Part 3) 5m

4.2.4 How can you change your management model? (Part 4) 5m

4.2.5 How can you change your management model? (Part 5) 8m

4.3 A methodology for experimenting with new ways of working 8m

4.4 Rise and fall of "outlier" companies with unusual models 7m

4.5 Learning from outlier companies 11m

Week 4 summary4m

3 readings

Week 4 slides10m

Worksheets10m

Week 4 reading10m

1 practice exercise

Week 4 Quiz30m

Reviews

4.8

1170 reviews

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4 stars
12.80%
3 stars
1.32%
2 stars
0.21%
1 star
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TOP REVIEWS FROM MANAGING THE COMPANY OF THE FUTURE

by ASMay 7, 2020

The course is amazing! Dr Julian Birkinshaw is a wonderful lecturer, I enjoyed the course under his guidance. However, assignment reviewed by peers is not the best idea. It's not very efficient.

by CCJun 12, 2018

A+++ Great lecturer, and succinct approach, to portraying everything in a concise and provocative manner. I can trust this Prof. where as many localized profs. lack insight and knowledge.

by SDJul 8, 2020

This course is solid. It is worth investing time on this. The instructor was very clear, concise. No unnecessary elements. I highly recommend this course. Thank you Julian. Thanks Coursera.

by TDec 20, 2022

Amazing! great learning experience and insights. Very engaging, so insightful, well structured, concise, relevant, giving the basics enough to steer thought provoking rich discusses. Awesome!

View all reviews

Frequently Asked Questions

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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Managing the Company of the Future

Managing the Company of the Future

About this Course

Skills you will gain