The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.
Offered By
University of London
London Business School
Managing the Company of the Future
University of London
About this Course
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Learner Career Outcomes
67%
started a new career after completing these courses
38%
got a tangible career benefit from this course
Skills you will gain
Management TheoryStrategic ManagementLeadershipManagement
Learner Career Outcomes
67%
started a new career after completing these courses
38%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
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Flexible deadlines
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Approx. 21 hours to complete
English
Subtitles: English, Arabic
Syllabus - What you will learn from this course
1 hour to complete
Course Introduction
Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team
1 hour to complete
3 readings
3 readings
Start here10m
Syllabus10m
Grading10m
2 hours to complete
Week 1
Hello and welcome to the first week of 'Managing the Company of the Future'. In Week 1, we will be talking about the difference between leadership and management, and the reasons why we need to reinvent management as it is today.
2 hours to complete
11 videos (Total 75 min), 3 readings, 1 quiz
11 videos
1.2 Management versus Leadership 6m
1.3.1 How the business world is changing (Part 1) 7m
1.3.2 How the business world is changing (Part 2) 8m
1.4.1 The Failure of Traditional Management (Part 1) 5m
1.4.2 The Failure of Traditional Management (Part 2) 6m
1.5.1 The Need for Management Innovation (Part 1)6m
1.5.2 The Need for Management Innovation (Part 2) 6m
1.6.1 What does this mean for me? (Part 1) 6m
1.6.2 What does this mean for me? (Part 2) 8m
Week 1 Summary5m
3 readings
Videos from Management Innovation eXchange (MIX)10m
Week 1 slides10m
Week 1 reading10m
1 practice exercise
Week 1 Quiz20m
2 hours to complete
Week 2
Welcome to Week 2 of 'Managing the Company of the Future'. This week, we'll be learning about traditional and alternative approaches to coordination and decision making, and how you can experiment with some of the new alternative ideas in your own company.
2 hours to complete
12 videos (Total 88 min), 2 readings, 1 quiz
12 videos
2.2.1 Principles of co-ordination (Part 1) 8m
2.2.2 Principles of Coordination (Part 2) 7m
Steven Weber, University of Berkeley: Making our actions visible to others enables better coordination and overall social welfare3m
2.2.3 Principles of co-ordination (Part 3) 6m
2.3 Moving from bureaucracy to emergence 11m
2.4.1 Principles of decision making (Part 1) 6m
2.4.2 Principles of decision making (Part 2) 5m
Gary Hamel, London Business School : A crowdsourcing approach to getting new ideas funded in large companies 4m
2.4.3 Principles of decision making (Part 3) 6m
2.5 Moving from hierarchy to collective wisdom 8m
Week 2 summary7m
2 readings
Week 2 slides10m
Week 2 reading10m
1 practice exercise
Week 2 Quiz20m
2 hours to complete
Week 3
Welcome to Week 3 of 'Managing the Company of the Future'. We're almost at the halfway point of the course in terms of content now. This week, we'll learn about traditional and alternative forms of motivation and objective-setting and we'll find out how you can experiment with some of these new ideas in your own company.
2 hours to complete
13 videos (Total 81 min), 2 readings, 1 quiz
13 videos
3.1.2 Principles of motivation - Managing within (Part 2) 5m
3.1.3 Principles of motivation - Managing within (Part 3) 6m
Andrew McAffee, MIT: How do we tap into everyone’s “slice of genius” in an organisation? 2m
3.2.1 Moving from Extrinsic to Intrinsic Motivation (Part 1) 4m
3.2.2 Moving from Extrinsic to Intrinsic Motivation (Part 2) 5m
3.3.1 Principles of Objective Setting (Part 1) 5m
Jeffrey Pfeffer, Stanford University: The problem with traditional measures in large organisations 2m
3.3.2 Principles of Objective Setting (Part 2) 7m
3.4 Moving from Linear Alignment to Obliquity 11m
3.5.1 Putting the four dimensions together (Part 1) 5m
3.5.2 Putting the four dimensions together (Part 2) 7m
Week 3 summary7m
2 readings
Week 3 slides10m
Week 3 reading10m
1 practice exercise
Week 3 Quiz20m
2 hours to complete
Week 4
Welcome to Week 4 of 'Managing the Company of the Future'. In our penultimate week of content, we'll be getting a bit more hands-on. You'll be analysing your company's management model and thinking about how to change it. We'll also be learning about different ways of enabling change and, more generally, how management ideas gain and lose currency.
2 hours to complete
11 videos (Total 74 min), 3 readings, 1 quiz
11 videos
4.1.2 Diagnosing your current and future models (Part 2) 6m
4.2.1 How can you change your management model? (Part 1) 6m
4.2.2 How can you change your management model? (Part 2) 4m
4.2.3 How can you change your management model? (Part 3) 5m
4.2.4 How can you change your management model? (Part 4) 5m
4.2.5 How can you change your management model? (Part 5) 8m
4.3 A methodology for experimenting with new ways of working 8m
4.4 Rise and fall of "outlier" companies with unusual models 7m
4.5 Learning from outlier companies 11m
Week 4 summary4m
3 readings
Week 4 slides10m
Worksheets10m
Week 4 reading10m
1 practice exercise
Week 4 Quiz20m
Reviews
4.8
TOP REVIEWS FROM MANAGING THE COMPANY OF THE FUTURE
by KKMay 28, 2016
I really enjoyed the course. Lots of information. The professor knows what he is talking about and he is very interesting to listen. Most of all, I enjoyed the case studies in the end of every module.
by KCOct 2, 2016
I learned so much, about the right way to present a case analysis! Very meticulous and the community really care about what you put in your answers. This course deserves to be taken seriously!
by CCJun 12, 2018
A+++ Great lecturer, and succinct approach, to portraying everything in a concise and provocative manner. I can trust this Prof. where as many localized profs. lack insight and knowledge.
by ADSep 14, 2017
Very helpful, it thoroughly describe the transition between traditional management into more modern alternative management approach which cope up with the recent condition of industry.
by RMMar 19, 2017
Very good course. Covers hot a hot topic (today, March 2017) how to change a company to more right handed, alternative management models away from more traditional management models.
by OPMar 28, 2019
This course is enlightening and well laid out. It is highly recommended for managers, entrepreneurs and those seeking to gain an in depth understanding of the future world of work.
by SJApr 18, 2019
Excellent course for people who are in leadership position or taking care of Org Design initiatives to broaden though process and consider changing trends and latest dimensions.
by JBMar 31, 2020
It's a great course, the instructor is good and if you have no prior knowledge on more recently rising management methods, this course will give you great, valuable information.
by YSMar 2, 2016
I really fell in love with the theme. Mr Birkinshaw has an excellent talent - he can just grab you into a particular theme and make you really interested in it. Thank you!
by WPApr 16, 2018
You can have a great overview the traditional and trending management models, understand the pros and cons of them and why they are the way they are.\n\nGreat course.
by MKJan 7, 2020
Its a very informative course which helps you to know about the changing business scenarios and how to deal with it. I am glad that I was able to join this course.
by FSNov 29, 2017
Excellent course with very sensible approach and concepts for the changing times we are living in management. The highlight is the professor Julian Birkinshaw.
Offered by
University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
London Business School
London Business School was founded in 1964 and joined the University of London in 1965.
Frequently Asked Questions
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Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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