About this Course
4.8
489 ratings
146 reviews
The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations....
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100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Suggested: 2-4 hours/week

Approx. 18 hours to complete
Comment Dots

English

Subtitles: English

Skills you will gain

Management TheoryStrategic ManagementLeadershipManagement
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Suggested: 2-4 hours/week

Approx. 18 hours to complete
Comment Dots

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section
Clock
1 hour to complete

Course Introduction

Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team...
Reading
3 readings
Reading3 readings
Start here10m
Syllabus10m
Grading10m
Clock
2 hours to complete

Week 1

Hello and welcome to the first week of 'Managing the Company of the Future'. In Week 1, we will be talking about the difference between leadership and management, and the reasons why we need to reinvent management as it is today. ...
Reading
11 videos (Total 75 min), 3 readings, 1 quiz
Video11 videos
1.2 Management versus Leadership 6m
1.3.1 How the business world is changing (Part 1) 7m
1.3.2 How the business world is changing (Part 2) 8m
1.4.1 The Failure of Traditional Management (Part 1) 5m
1.4.2 The Failure of Traditional Management (Part 2) 6m
1.5.1 The Need for Management Innovation (Part 1)6m
1.5.2 The Need for Management Innovation (Part 2) 6m
1.6.1 What does this mean for me? (Part 1) 6m
1.6.2 What does this mean for me? (Part 2) 8m
Week 1 Summary5m
Reading3 readings
Videos from Management Innovation eXchange (MIX)10m
Week 1 slides10m
Week 1 reading10m
Quiz1 practice exercise
Week 1 Quiz20m

2

Section
Clock
2 hours to complete

Week 2

Welcome to Week 2 of 'Managing the Company of the Future'. This week, we'll be learning about traditional and alternative approaches to coordination and decision making, and how you can experiment with some of the new alternative ideas in your own company....
Reading
12 videos (Total 88 min), 2 readings, 1 quiz
Video12 videos
2.2.1 Principles of co-ordination (Part 1) 8m
2.2.2 Principles of Coordination (Part 2) 7m
Steven Weber, University of Berkeley: Making our actions visible to others enables better coordination and overall social welfare3m
2.2.3 Principles of co-ordination (Part 3) 6m
2.3 Moving from bureaucracy to emergence 11m
2.4.1 Principles of decision making (Part 1) 6m
2.4.2 Principles of decision making (Part 2) 5m
Gary Hamel, London Business School : A crowdsourcing approach to getting new ideas funded in large companies 4m
2.4.3 Principles of decision making (Part 3) 6m
2.5 Moving from hierarchy to collective wisdom 8m
Week 2 summary7m
Reading2 readings
Week 2 slides10m
Week 2 reading10m
Quiz1 practice exercise
Week 2 Quiz20m

3

Section
Clock
2 hours to complete

Week 3

Welcome to Week 3 of 'Managing the Company of the Future'. We're almost at the halfway point of the course in terms of content now. This week, we'll learn about traditional and alternative forms of motivation and objective-setting and we'll find out how you can experiment with some of these new ideas in your own company....
Reading
13 videos (Total 81 min), 2 readings, 1 quiz
Video13 videos
3.1.2 Principles of motivation - Managing within (Part 2) 5m
3.1.3 Principles of motivation - Managing within (Part 3) 6m
Andrew McAffee, MIT: How do we tap into everyone’s “slice of genius” in an organisation? 2m
3.2.1 Moving from Extrinsic to Intrinsic Motivation (Part 1) 4m
3.2.2 Moving from Extrinsic to Intrinsic Motivation (Part 2) 5m
3.3.1 Principles of Objective Setting (Part 1) 5m
Jeffrey Pfeffer, Stanford University: The problem with traditional measures in large organisations 2m
3.3.2 Principles of Objective Setting (Part 2) 7m
3.4 Moving from Linear Alignment to Obliquity 11m
3.5.1 Putting the four dimensions together (Part 1) 5m
3.5.2 Putting the four dimensions together (Part 2) 7m
Week 3 summary7m
Reading2 readings
Week 3 slides10m
Week 3 reading10m
Quiz1 practice exercise
Week 3 Quiz20m

4

Section
Clock
2 hours to complete

Week 4

Welcome to Week 4 of 'Managing the Company of the Future'. In our penultimate week of content, we'll be getting a bit more hands-on. You'll be analysing your company's management model and thinking about how to change it. We'll also be learning about different ways of enabling change and, more generally, how management ideas gain and lose currency....
Reading
11 videos (Total 74 min), 3 readings, 1 quiz
Video11 videos
4.1.2 Diagnosing your current and future models (Part 2) 6m
4.2.1 How can you change your management model? (Part 1) 6m
4.2.2 How can you change your management model? (Part 2) 4m
4.2.3 How can you change your management model? (Part 3) 5m
4.2.4 How can you change your management model? (Part 4) 5m
4.2.5 How can you change your management model? (Part 5) 8m
4.3 A methodology for experimenting with new ways of working 8m
4.4 Rise and fall of "outlier" companies with unusual models 7m
4.5 Learning from outlier companies 11m
Week 4 summary4m
Reading3 readings
Week 4 slides10m
Worksheets10m
Week 4 reading10m
Quiz1 practice exercise
Week 4 Quiz20m
4.8
Briefcase

83%

got a tangible career benefit from this course

Top Reviews

By KKMay 29th 2016

I really enjoyed the course. Lots of information. The professor knows what he is talking about and he is very interesting to listen. Most of all, I enjoyed the case studies in the end of every module.

By KCOct 3rd 2016

I learned so much, about the right way to present a case analysis! Very meticulous and the community really care about what you put in your answers. This course deserves to be taken seriously!

Instructor

Julian Birkinshaw

Professor of Strategy & Entrepreneurship
London Business School

About University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

About London Business School

London Business School was founded in 1964 and joined the University of London in 1965. London Business School is a leading global business school and is one of the few in the world to have the triple crown accreditation (AACSB, EQUIS, AMBA). The School was ranked the best business school in Europe for three years in a row (2014-2016) by the Financial Times and was ranked second in the world for Business and Management Studies in 2016 by the QS Rankings. The School offers post-graduate degrees and covers seven subject areas – Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour and Strategy and Entrepreneurship. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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