4.8
stars
3,331 ratings

Julian Birkinshaw

112,080 already enrolled

Offered By

University of London

London Business School

Managing the Company of the Future

University of London

About this Course

35,406 recent views

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Approx. 12 hours to complete

English

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Skills you will gain

Management Theory
Strategic Management
Leadership
Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Approx. 12 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.88/5 (963 Ratings)

Julian Birkinshaw

Professor of Strategy & Entrepreneurship

London Business School

115,222 Learners

2 Courses

Offered by

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

London Business School

London Business School was founded in 1964 and joined the University of London in 1965.

London Business School is a leading global business school and is one of the few in the world to have the triple crown accreditation (AACSB, EQUIS, AMBA). The School was ranked the best business school in Europe for three years in a row (2014-2016) by the Financial Times and was ranked second in the world for Business and Management Studies in 2016 by the QS Rankings. The School offers post-graduate degrees and covers seven subject areas – Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour and Strategy and Entrepreneurship.

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Syllabus - What you will learn from this course

Content Rating98%(35,218 ratings)

Week1

Week 1

1 hour to complete

Course Introduction

Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team

1 hour to complete

3 readings

2 hours to complete

Week 1

2 hours to complete

11 videos (Total 75 min), 3 readings, 1 quiz

11 videos

1.1 Overview of the course 8m1.2 Management versus Leadership 6m1.3.1 How the business world is changing (Part 1) 7m1.3.2 How the business world is changing (Part 2) 8m1.4.1 The Failure of Traditional Management (Part 1) 5m1.4.2 The Failure of Traditional Management (Part 2) 6m1.5.1 The Need for Management Innovation (Part 1)6m1.5.2 The Need for Management Innovation (Part 2) 6m1.6.1 What does this mean for me? (Part 1) 6m1.6.2 What does this mean for me? (Part 2) 8mWeek 1 Summary5m

3 readings

Videos from Management Innovation eXchange (MIX)10mWeek 1 slides10mWeek 1 reading10m

1 practice exercise

Week 1 Quiz30m

Week2

Week 2

2 hours to complete

Week 2

2 hours to complete

12 videos (Total 88 min), 2 readings, 1 quiz

12 videos

2.1 Defining your management model 11m2.2.1 Principles of co-ordination (Part 1) 8m2.2.2 Principles of Coordination (Part 2) 7mSteven Weber, University of Berkeley: Making our actions visible to others enables better coordination and overall social welfare3m2.2.3 Principles of co-ordination (Part 3) 6m2.3 Moving from bureaucracy to emergence 11m2.4.1 Principles of decision making (Part 1) 6m2.4.2 Principles of decision making (Part 2) 5mGary Hamel, London Business School : A crowdsourcing approach to getting new ideas funded in large companies 4m2.4.3 Principles of decision making (Part 3) 6m2.5 Moving from hierarchy to collective wisdom 8mWeek 2 summary7m

2 readings

Week 2 slides10mWeek 2 reading10m

1 practice exercise

Week 2 Quiz30m

Week3

Week 3

2 hours to complete

Week 3

2 hours to complete

13 videos (Total 81 min), 2 readings, 1 quiz

13 videos

3.1.1 Principles of motivation - Managing within (Part 1) 8m3.1.2 Principles of motivation - Managing within (Part 2) 5m3.1.3 Principles of motivation - Managing within (Part 3) 6mAndrew McAffee, MIT: How do we tap into everyone’s “slice of genius” in an organisation? 2m3.2.1 Moving from Extrinsic to Intrinsic Motivation (Part 1) 4m3.2.2 Moving from Extrinsic to Intrinsic Motivation (Part 2) 5m3.3.1 Principles of Objective Setting (Part 1) 5mJeffrey Pfeffer, Stanford University: The problem with traditional measures in large organisations 2m3.3.2 Principles of Objective Setting (Part 2) 7m3.4 Moving from Linear Alignment to Obliquity 11m3.5.1 Putting the four dimensions together (Part 1) 5m3.5.2 Putting the four dimensions together (Part 2) 7mWeek 3 summary7m

2 readings

Week 3 slides10mWeek 3 reading10m

1 practice exercise

Week 3 Quiz30m

Week4

Week 4

2 hours to complete

Week 4

2 hours to complete

11 videos (Total 74 min), 3 readings, 1 quiz

11 videos

4.1.1 Diagnosing your current and future models (Part 1) 5m4.1.2 Diagnosing your current and future models (Part 2) 6m4.2.1 How can you change your management model? (Part 1) 6m4.2.2 How can you change your management model? (Part 2) 4m4.2.3 How can you change your management model? (Part 3) 5m4.2.4 How can you change your management model? (Part 4) 5m4.2.5 How can you change your management model? (Part 5) 8m4.3 A methodology for experimenting with new ways of working 8m4.4 Rise and fall of "outlier" companies with unusual models 7m4.5 Learning from outlier companies 11mWeek 4 summary4m

3 readings

Week 4 slides10mWorksheets10mWeek 4 reading10m

1 practice exercise

Week 4 Quiz30m

Reviews

4.8

1177 reviews

5 stars
85.23%
4 stars
12.78%
3 stars
1.32%
2 stars
0.21%
1 star
0.45%

TOP REVIEWS FROM MANAGING THE COMPANY OF THE FUTURE

by IBOct 31, 2020

This is an excellent course that gives simple but powerful insights for leaders to run the business in a volatile environment. Thanks a lot and hats off to Prof. Julian and academic staff.

by MHMay 9, 2020

one of the best courses I've ever taken.

this course is very useful and insightful, I enjoyed every second of it and I totally recommend it for anyone looking for a management deep-dive.

by TDec 20, 2022

Amazing! great learning experience and insights. Very engaging, so insightful, well structured, concise, relevant, giving the basics enough to steer thought provoking rich discusses. Awesome!

by SMJun 26, 2020

The course content is well articulated and in a sequential manner.

The examples given describe real-world scenarios.

The professor's style of teaching and delivering the lecture is very good.

View all reviews

Frequently Asked Questions

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The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Managing the Company of the Future

Managing the Company of the Future

About this Course

Skills you will gain