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Learner Reviews & Feedback for Managing the Company of the Future by University of London

3,331 ratings

About the Course

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations....

Top reviews


May 28, 2016

I really enjoyed the course. Lots of information. The professor knows what he is talking about and he is very interesting to listen. Most of all, I enjoyed the case studies in the end of every module.


Aug 13, 2020

It was a great course which help you to gain knowledge about how to run the company in a good manner and the readings are in a good quality as well as sir. julian birkinshaw was explaining so clearly

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101 - 125 of 1,167 Reviews for Managing the Company of the Future

By Ntombikayise N

Jul 3, 2020

Best course i have taken thus far. The lecturer ensured we understood the work well and more than example was given for each scenario which made it easier to the theory with a perspective on reality.The peer graded assignment also came with great feedback. Thank you to Coursera and London business school for this great course.

By Jerry Y G

May 16, 2020

The course is refreshing views on how a manager of the future should be acting. While there are still many aspects of traditional culture that can only slowly be changed, a lot can be done now to help the managers of today to inspire and empower their work force, and slowly experiment with better management techniques.

By Sudip R

Dec 28, 2020

Excellent insights given by Prof Julian Birkinshaw. Todays world is uncertain and Business models has to constantly acclimatize to the changes. Conventional model alone wont be able to handle the VUCA world. This course has given me a overall outline and model. I am thankful to Prof Juilan for the wonderful narratives

By Ramakrishnan

Sep 11, 2018

Very good course and I highly recommend it. It was much better than I had expected and the instructor had picked really good real world cases (companies that followed unique processes) to illustrate pros & cons of every approach. Most importantly, the instructor was very careful not to be very prescriptive in nature.

By Muhammad A S

Jun 19, 2017

It was great learning experience and first one of its kind for me and has enriched leadership skills specially when we are in Transformation Phase. The portal is highly user friendly and Course was very well designed and delivered on Portal, almost having similar experience as we attend such Courses in Classroom(s)

By Sanjay K N M

Oct 7, 2020

The course " Managing Company of the Future" is well detailed and presented by My Julian. It has given me more insight into ways of changing the traditional model of working in my organisation and transforming to the alternative model which is more acceptable to the new generation and for business excellence.

By Arpit R

Jun 15, 2020

Amazing course and content from Prof. Julian Birkinshaw of London Business School. It takes time but the concepts explained in here are so relevant for today and understanding how our work and management will evolve in the future. I liked the case studies covered in the course and the structure of the course.

By Yehia N

Jun 16, 2021

I’m writing just a quick note to say that I thoroughly enjoyed your class and it was never a chore to attend a class. I always learned something that challenged my perspectives and enjoyed doing so! Thank you, again, for such a wonderful learning experience, and I hope to learn from you again in the future .

By Aman r

May 30, 2020

This course is excellent, a big thank you to the professor Julian Birkinshaw, it was so much fun learning from them. this course covers everything that a company will need in the near future. this course is strongly recommended. a big thank you to Coursera team too.

Thank you very much, everything is amazing

By Nancy S D

Apr 28, 2020

It was an amazing experience being a part of this course. I will suggest all the management enthusiast to do this course for a better and wide understanding.

Also i would like to thank professor Julian Birkinshaw for providing rich content with real life examples and case studies of the well known companies.

By Federico D

Nov 27, 2016

Very well structured course with videos from the professor as well as clips from important and knowledgeable people in the sector. Overall the course is easy as long as you can follow up with the material each week. Good insight on where management is standing and how it will be changing over the years.

By Konstantinos K

May 20, 2020

Amazing course! Julian Birkinshaw, the tutor, developed in detail all elements of the course and provided plenty of external resources and links to follow! It was really worth it! Everyone should attend to get a more clear view of what is the future in managing a company. Thank you for this experience!

By Adewuni D

May 1, 2020

This course was intelligently put together. It is very engaging and brain tasking. It will surely bring out the genius in every student that enrol for it. I have learnt a lot on management and leadership from this course and I am very confident about the knowledge I have gathered. Thank you, Coursera.

By Gowtham S

Jun 6, 2020

This course is great for anyone who would like to shape their career into a manager not just the people but also company as an entity. It speaks in good volume about the different management models currently used and how different would it be in the future. It reshaped my understanding of management.

By Gabriella P

Aug 17, 2021

As a course dedicated to excellence and Best Practices in Business Management, it dispenses a review of the most important theories about organizational culture and psychology. It also covers the entire body of knowledge, building a bridge between the informations of the past and the ideas of today.

By Marek W

Jul 2, 2020

Great course, but I've had a lot of trouble waiting for decent peer reviews. People, please, spend some time to read yours peers' submissions and evaluate them correctly. I have to reset my deadlines twice because of anonymous reviewers who just gave me all threes without even reading or commenting.

By Ernitia P

May 12, 2020

I have learned tons on how to analyse the management model of companies and how to adapt our own to a more alternative in changing times to adjust to how the world will work in the future. Looking forward to implementing my new knowledge at work. Thank you, Julian and team, you guys are brilliant!

By Narendra M

Jun 16, 2022

The content was lucid. A simple framework was used to explain the traditional management model and an evolving one. The course was infused with sufficient relevant examples, to provide a clarity of concept. Overall course was insightful and thought-provoking. Kudos to the course team and trainer!

By Shakir H

Sep 13, 2021

I've learned alot from this course. Especially that the company of the future is changing to the more alternative form of management but it grapples with the traditional management. Hence, we the managers need to exercise our skills carefully in order to reap the full benefits from our employees.

By Bongani M

Jun 22, 2020

The Course was very powerful and I learnt a lot on the management models from the traditional ones to new emerging ones. I would recommend this course to anyone, who is interested in running his /her business and who wants to be a manager. Thanks to Professor Julian Birkinshaw for the good work.

By Julien-Patrick J

May 18, 2020

Very interesting course that students are led through by an inspiring Julian Birkinshaw. Great teacher, one can see he`s passionate about management and his developments. Nice voice, good presentation of the material and with a lot of readings for students who want to get depper into the matter.

By Trisna K

Apr 24, 2021

This course is the best. I am grateful to have the opportunity to complete this course. Professor Birkinshaw is fantastic. I enjoyed very much taking the lesson and studying the material. It is really useful and professional. I will definitely continue taking another course. Thank you coursera.

By Ivon E E R

Feb 25, 2022

Great course, it's a course with some years of life, but it still up to date. I think Coursera have to check better how the peer graded is done. In my case I had one peer review that didn't nothing as select 0/5 for all questions and on feedback draw a picture instead to make something real.

By sutharthan m

Jun 15, 2020

One of the best course I have ever enrolled in Coursera.Kudos to Prof Julian Berkisnhaw for this outstanding knowledge and futuristic thinking in management space. Probably if time and opportunities permits, I would like to do a PhD under him. Thank you again Prof Julian and god bless you.

By Gara S

Oct 1, 2022

Prof. Birkinshaw's way of structuring the program is very intuitive and helpful in understanging and grasping the concepts. The reading material and slides are very valuable, full of very useful information. The examples used are relatable, practical. Thank you very much Prof. Birkinshaw.