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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,446 ratings
1,126 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews


May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.


Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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976 - 1000 of 1,129 Reviews for The Strategy of Content Marketing

By Nandhini N

Jul 28, 2020

This course is very useful and a better way to develop our business

By Rohit K

May 24, 2020

content marketing is one of the good certificate course on Coursera

By Esteban Á

Mar 13, 2020

Good course to keep improving the creation of good quality content!

By Jordi R

Mar 30, 2021

It has been a very intersting course with challenging assignments.

By shubham c

May 22, 2020

Very insightful course,I have learned the art of content marketing

By Nutsareeya S

May 22, 2020

Good course! suggest to people who want more techniques and tips!

By lionel s

Dec 10, 2020

I encourage people to do this certification it's really awesome

By Aakash K

Oct 16, 2021

Great Course, they need to include more video than podcasts.

By Shaun W W M

Jul 28, 2021

I thought the course was very well laid out and informative.

By Aliza

Jul 16, 2020

This is really a very good course, it worth to give time.

By Yash J

May 25, 2020

Got to learn easily with good assignment on this platform

By Vishal G

May 11, 2020

Thanks for the course and the course was worth it for me.

By Emmad M E

Mar 3, 2021

Rich of information , very important to any marketers.

By Elisha s

Aug 2, 2020

It was very nicely explained. Got to learn new things.

By Adriana P

May 24, 2020

I will use all what I learned, I fill more confident.

By Rutuja J

Apr 15, 2018

Great course! Super informative and easy to grasp :)

By Ricardo R

Apr 27, 2020

Is good, if you want to make publicity on internet.

By Thin Z

Sep 30, 2020

Assignment for Content writing is the best for me.

By Adeyeri E A

May 11, 2022

i loved evry session of this course ...thank you

By Neha D

Jun 26, 2020

Great Course. Very practical framework approach!

By Thomas A P

May 27, 2020

Some really useful parts to it and I enjoyed it.

By Alexandra G

Aug 24, 2021

A good course for beginners as me. Recommend.

By Алексеенко А С

Jul 11, 2020

It would be better to make less podcasts:)

By Nuno L

May 19, 2020

It was a good course but a litlle dificult