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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.6
1,249 ratings
236 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

AF

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

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26 - 50 of 233 Reviews for The Importance of Listening

By Anjali B

Jan 18, 2016

Great course with lots of value addition

By Gabriel G

Feb 10, 2016

good

By Scott J W S

Oct 10, 2017

Excellent course that I will be able to utilize the social monitoring tools that I learned about right away in my business.

By Jane T

Dec 02, 2015

Much harder than MOOC 1, but I think I learned a little more, too, combined with the MOOC 1 experience. Good stuff!

By Cristian G G

Feb 25, 2017

Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful

By Nicole P

Jun 28, 2016

I wish more companies would understand how important it is to listen to consumers versus just doing whatever they want. This MOOC is critical for business owners or anyone running social media accounts.

By Mohamed C

May 05, 2016

I discovered in this MOOC a wonderful course that gives a lot of capital tools, immediately usable and absolutely useful! Thank you all the creators and the participants of this MOOC for giving us such great chance to know how to listen people on social media.

By ERICK A J M

Jan 04, 2016

Interesting

By Alfredo A

Dec 22, 2016

Excellent contents, orientation and technical skills induction!

By Sheldon

Jun 30, 2017

Amazing amount learnt!

By Sierra R

Nov 13, 2017

Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.

By Rohit K

Dec 04, 2017

great tutorials and they also provide high quality tools :)

By Hamdy R M M G

Dec 29, 2017

great information and insight to learn i love this Course

By Sthefanie

Mar 23, 2018

Amazing tools!! I was playing with them for hours!!! This this the future of marketing, know your customer through many virtual options!

Thanks!

By Juan P M P

May 29, 2017

top

By Raja R

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

By Femi A

Oct 27, 2017

The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

By Ana Q

Aug 13, 2017

Me encantó este curso aprendí mucho sobre como utilizar diferentes herramientas para escuchar a la audiencia que te interesa.

By Alexis P

Sep 04, 2017

The interview with Tressie Lieberman was great!

By Eray A

Mar 09, 2018

Awesome

By Chawki E h

Aug 29, 2017

powerful course

By Ellyka A d S G

Mar 05, 2018

Great course.

By Dennis G

Sep 16, 2016

Very insightful.

By Herman d P

Sep 09, 2017

Great tools and insights.

By Harriet F

Nov 10, 2016

Excellent! Learnt lots of great skills.