I still never quite grasped how to use some of the tools, but I think it was more of an issue with me not having a grasp on the product I want to market rather than the program itself. The listening tools we got out of this mooc are incredible, if you have a PC.

I discovered in this MOOC a wonderful course that gives a lot of capital tools, immediately usable and absolutely useful! Thank you all the creators and the participants of this MOOC for giving us such great chance to know how to listen people on social media.

The Importance of Listening builds exponentially on the What is Social? course. You can expect to be given the tools to be able to identify and track where and how your audience is discussing topic important to them. This has been extremely valuable.

It was an amazing opportunity to be able to learn this new concept from the experts in this field. Thanks to Randy Hlavacand, Northwestern University and Coursera for bringing this opportunity and make it accessible for everybody.

I have learned so much from this course about social, and cannot wait to continue my journey with future courses. I would definitely suggest this course to anyone looking to brush up their knowledge on social media practices.

Great learning and very well researched course. A must do for any marketer who want to stay contemporary and learn the nuances of social listening by understanding its applicability in formulation of marketing strategy

Wow! I feel like a whole new world has opened up to me. This specialization is more fun than work! The discovery and new tools are amazing! I can't say enough good about all of the courses in this specialization!

It was a good course and I did learn a lot but I was worried about finishing the peer review because there was only two people who had done it and I needed to review three. Other than that, it was fine.

I wish more companies would understand how important it is to listen to consumers versus just doing whatever they want. This MOOC is critical for business owners or anyone running social media accounts.

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

This is a great course which would provide you the necessary tool and perspective into current social medias. Thank you, profess Randy, and peers who helped me along the way. Best wishes!

This is a very practical course not only help me understand what social listening is and how to leverage it, but also provide rich resources of tools that I can apply in real life.

This Mooc Offers some great tools and tips for all social media marketers or just enthusiasts out there, great thorough content will referenced and a great experience all together

It is a wonderful experience. This course not only teaches you knowledge of social media marketing, but practical ways to motivate your growing in social media marketing.

The course combined theoratical knowledge with practial interviews, which is quite useful for students without relvent knowledge background before. Highly recommend!

Excellent information , brilliant material and entertaining discussions. Highly recommend for anyone looking to build essential skills revolving around social media.

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

case histories and actual firms and brands cases help a lost supporting the theory and the sturdies, the course was engaging and the assignment really challenging

Very well structured, all content covered a lots of sources and analytic tools provided! Very satisfied with the course, the instructor and overall experience.

The tools, insights and growth I got from this section was fantastic and has actually changed the way I approach my social media marketing for my business.

Very good and Focus on Target Market and how to findout what the consumers, influencers and companies are talking and which are the main topics about it.

Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful

Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.

In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended