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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.6
stars
1,289 ratings
247 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

AF

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

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76 - 100 of 242 Reviews for The Importance of Listening

By Katie D

Jul 17, 2017

A very comprehensive look at understanding target markets and analyzing your influence. Excellent course!

By Hamza H

Dec 08, 2015

Great course, choc-a-bloc with fantastic resources, information and advice. Credit to the team behind it.

By Boris D

Jan 25, 2020

Even though the course has a couple of years, it give's good insight and theoretical tools to work with.

By Andrés G

Sep 20, 2018

Great course and real cases that help a lot to understand the real marketing tools for social listening.

By Elekwachi P A

Jun 30, 2017

This course was very helpful in teaching me how to pay attention to the needs of my high value market.

By Maggie C

Apr 10, 2017

I learned SO MUCH I didn't know about social listening and why it's important. Great information here.

By Michael I

Nov 26, 2018

Very useful course enabling you to assess your target market in various ways and reach conclusions.

By Paulo R

Aug 09, 2017

I learned how to use a lot of tools to identify issues, hashtags and influencers on social media.

By Muhammad A Y

Apr 13, 2019

i am very thanks to coursera and my beloved Randy Hlavac really good content of this course .

By Clive S

Jul 24, 2016

Engaging, relevant and grounded in the real world. Competency-based education at its best

By Efthimios K

May 21, 2019

After this course i first understand how to deal with social media practically.Thank you

By Jose J M

Jun 17, 2018

It is a great course, where they give you important tools and good sources of knowledge.

By Manish T

Nov 12, 2015

The course provided exemplary knowledge and enabled development of practical skills.

By Femi A

Oct 27, 2017

The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

By Vanessa V

Nov 08, 2019

I loved this course. I really gives you an idea of how social media really works.

By Dmytro Z

Apr 20, 2018

It was great experience within the experiments and helpful insights! Thank you!

By Shannon F

Nov 11, 2019

I have learned a lot and I feel confident about applying these skills at work.

By leslie

May 28, 2017

It is so important to listen...I knew it but NOW I really know it! Thank you!

By Priyanka S

Sep 21, 2017

Wonderful course !!! learnt a lot about social tools and how to use them !!

By Chhavi K

Jan 27, 2020

The course is very insightful. I loved the examples given in the course.

By Ebony D

Mar 10, 2017

They provide you with great tools! Perfect for people just starting out.

By Geri Z

Nov 06, 2018

Decent course. I hope I can continue following your courses for free...

By Daniel E T M

Jan 17, 2019

one of the best courses for hands in platforms to use and understand.

By Stacy D A

Apr 08, 2017

This is a very important course. I am currently using this at work.

By Yu-Tien C

Sep 03, 2016

Very good practice to get deep know about your future target market.