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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.6
stars
1,417 ratings
276 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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176 - 200 of 272 Reviews for The Importance of Listening

By Dennis G

Sep 16, 2016

Very insightful.

By Ana D P

Feb 12, 2016

I learned A LOT!

By Chawki E h

Aug 29, 2017

powerful course

By Christine a

Dec 13, 2015

Loved the class

By Sergio V H

May 20, 2016

Awesome course

By Erwin F R M

Aug 21, 2019

great content

By Ellyka A d S G

Mar 05, 2018

Great course.

By Víctor R O L

Apr 07, 2017

Great course!

By Walfredo d F

Jan 06, 2017

Great course.

By FABIAN G

Feb 19, 2016

Excellent!!

By ERICK A J M

Jan 04, 2016

Interesting

By CHAIBA E M

Nov 26, 2018

amazing <3

By Yauri

Jan 08, 2016

Excellent.

By ezechukwu

Nov 02, 2015

Excellent.

By Mahmoud R

Apr 08, 2019

very cool

By wole a

Jun 14, 2017

Excellent

By Lilia M A C

Feb 24, 2019

Amazing!

By Eray A

Mar 09, 2018

Awesome

By Camille B

Oct 25, 2017

Amazing

By Osama A

May 22, 2017

Useful

By Sebastián S

Dec 14, 2015

Great

By BINING Z

Jan 14, 2018

g

o

o

d

By Gabriel G

Feb 10, 2016

good

By Juan P M P

May 29, 2017

top

By François-Lévy Z

Feb 26, 2018

V